True or false? Most buyers start researching potential solutions before they meet with a salesperson.
True
False
Explanation: The statement “Most buyers start researching potential solutions before they meet with a salesperson” is indeed True. In today’s digital age, the buying process has undergone a significant shift, with a wealth of information readily available online. Before engaging with a salesperson, buyers often conduct extensive research to educate themselves about various products, services, and solutions available in the market. This preliminary research allows buyers to gain a deeper understanding of their needs, evaluate different options, and compare features and prices—all before reaching out to a sales representative. The availability of online resources such as search engines, social media, review platforms, and company websites empowers buyers to gather information independently and make informed decisions. As a result, by the time buyers engage with a salesperson, they are typically well-informed and may have already formed preferences or narrowed down their choices based on their pre-purchase research. Therefore, the statement accurately reflects the modern buyer behavior, making True the correct answer. Conversely, marking the statement as False would be misleading, as it contradicts the prevailing trend observed in consumer behavior, where pre-purchase research is increasingly common and influential in shaping purchasing decisions.
