True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.
- True
- False
Explanation: The correct answer is False. A launch pad website is not merely a functional prototype but rather a scaled-down version of the final website that contains essential content and functionality. Unlike traditional web design approaches that aim for a fully polished website before launch, Growth-Driven Design (GDD) advocates for the development of a launch pad site that prioritizes core elements and functionality based on user needs and business objectives. While the launch pad site may not include all the features or content planned for the final version, it still provides users with a meaningful experience and serves as a foundation for iterative improvements through ongoing analysis and optimization. By launching a minimally viable version of the website, designers can gather valuable feedback from real users, validate assumptions, and make informed decisions for future iterations, ultimately leading to a more effective and user-centric final product. Therefore, the statement that a launch pad website doesn’t contain any content and is solely a prototype is false, as it typically includes essential content and functionality necessary to provide value to users.
