Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales.
How does Google Display Ads targeting help Trevor reach his marketing objective?
- Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
- Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
- Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
- Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
Explanation:
The correct answer is **’Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.’** Google Display Ads targeting can help Trevor reach his marketing objective of driving sales for his discounted product line by placing his ads in front of customers who have previously shown interest in his brand. Through remarketing and audience targeting features, Google Display Ads can identify users who have visited Trevor’s website or engaged with his brand in some way, such as previous customers or website visitors. By targeting these users with relevant ads as they browse other websites within the Google Display Network, Trevor can effectively re-engage them and encourage them to take advantage of the discounted products, thus driving sales and maximizing the return on investment (ROI) of his advertising efforts. This targeted approach ensures that Trevor’s ads are shown to users who are already familiar with his brand and are more likely to convert, making it an effective strategy for achieving his marketing objective of driving sales for his discounted product line through Google Display Ads.
Google Display Ads targeting will help Trevor to reach his marketing objective of driving sale by remarketing. Because Remarketing lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. It will place Trevor’s ad before customers who already showed interest in his brand.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action