To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?
(1) Home Movie watchers
- (A) Place a display ad for the local cinema on Colin’s own website
- (B) Place a display ad on a cinema listings site
- (C) Create a search ad with keywords based on Colin’s film reviews
- (D) Distribute flyers at the local cinema
(2) Cinema-goers
- (A) Place a display ad for the local cinema on Colin’s own website
- (B) Place a display ad on a cinema listings site
- (C) Create a search ad with keywords based on Colin’s film reviews
- (D) Distribute flyers at the local cinema
Explanation:
To maximize the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers.