The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
- Focus area, tactics, focus metric
- Theme, focus area, tactics
- Theme, focus area, experiments
- Theme, tactics, focus area
Explanation: The correct answer is Theme, focus area, tactics. The website performance roadmap is a structured framework designed to guide the continuous improvement efforts of a website. It operates within a decision tree format, which comprises three levels: theme, focus area, and tactics. The first level, theme, represents the overarching strategic objective or goal that the team aims to achieve during a specific period, such as increasing user engagement or improving conversion rates. The second level, focus area, breaks down the theme into more specific areas of improvement or optimization, such as enhancing the checkout process or optimizing page load speed. Finally, the third level, tactics, involves identifying and implementing the specific actions, strategies, or experiments aimed at addressing the focus area and achieving the desired improvements. This hierarchical structure ensures a systematic and focused approach to website optimization, allowing the team to prioritize initiatives, allocate resources effectively, and track progress towards overarching performance goals. By following this order, teams can align their efforts with strategic objectives, streamline decision-making processes, and drive meaningful improvements in website performance and user experience over time.
