Steph Is Writing A Marketing Email To Send Out To Customers Who Have Bought Puppy Food And Toys From Her Online Shop. Which Of The Following Options Should She Select To Use In The Subject Line Of The Email?
- (A) Save ££££s on PUPPY FOOD!!!!
- (B) MEGASALE on food for PUPZ!
- (C) Hi John, do you have a new puppy?
Explanation:
Option (A) is not a good choice becouse no communicates the benefit of the email – saving money – and it also includes the keywords “puppy food,” which will help ensure that the email is relevant to the recipients.
Option (B) is not a good choice because it uses slang (“PUPZ”) that may not be familiar to all recipients, and it doesn’t clearly communicate what the email is about.
Option (C) the best choice because it clearly becouse it’s too personal and doesn’t communicate any benefit or offer.
