Shopping campaigns use:
a combination of text ads and Shopping ads formats
ads created using product data from Google Merchant Center
keyword-targeted rich media ads
ads promoting local and nearby services
or
- A combination of text ads and Product Listing Ads formats
- Ads performing local and nearby services
- Product Listing Ads created from product data in Google Merchant Center
- Keyword-targeted rich media ads
Explanation:
Shopping campaigns use product data not keywords. You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.
You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.
Read more here: https://support.google.com/merchants/answer/2660968?hl=en
https://www.youtube.com/watch?v=s28opTtmsvM
