Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking.
What will happen next?
- Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
- Shayley will be taken to the hiking boots section of the OneStop website.
- Shayley will be taken directly to the hiking boots section of the OneStop app.
- Shayley will be taken to the app store listing, prompting her to download the OneStop app.
Explanation:
Since OneStop has enabled deep linking, when Shayley clicks on the ad for hiking boots while reading an article about hiking trails on her mobile phone, she will be “taken directly to the hiking boots section of the OneStop app“. Deep linking allows advertisers to link users directly to specific content within a mobile app rather than just opening the app’s home screen. Therefore, when Shayley clicks on the ad, deep linking ensures a seamless transition from the ad to the relevant section of the OneStop app, enhancing the user experience and increasing the likelihood of conversion. This direct linking mechanism eliminates unnecessary steps and friction in the user journey, enabling Shayley to quickly access the desired content—hiking boots—within the OneStop app, thereby facilitating a more efficient and effective interaction with the advertised product. Consequently, enabling deep linking enhances the effectiveness of advertising campaigns by improving user engagement, conversion rates, and overall app usability.
