Seth’s Coffee Shop Is Unique – It Has An Outside Roof Terrace And A Library Area So Customers Can Read While They Sip. He Also Sells Rare Coffee Beans Imported From Peru. What Are A Few Techniques He Could Use To Make His Website More Relevant To Its Desired Users?
- (A) Point out unique aspects of his business
- (B) Write a blog to sing the praises of his Peruvian beans
- (C) Make sure his shop appears on Google maps
- (D) Paste in a product description of his Peruvian beans that he found on another website
- (E) Try to get other coffee-enthusiasts to review his business/website
Explanation:
To make his website more relevant to its desired users, Seth could:
(A) Point out unique aspects of his business – such as the outside roof terrace and library area – to help differentiate his coffee shop from competitors.
(B) Write a blog to sing the praises of his Peruvian beans. This will help him attract coffee enthusiasts who are interested in rare coffee beans.
(C) Make sure his shop appears on Google maps. This will help customers find his coffee shop when searching for local businesses.
(E) Try to get other coffee-enthusiasts to review his business/website. This will help him build social proof and attract new customers.
He should not paste in a product description of his Peruvian beans that he found on another website. This could be seen as plagiarism and could damage his reputation.