Ryan Has Written Some KPIs To Help His Fitness Centres Achieve The Business Goal Of “Improving Overall Client Satisfaction”. Review These Four KPIs. Which Do You Think Fit The Criteria Of Being Specific, Measurable, Attainable, Relevant And Time-Bound?
- (A) Ensure 80% of clients use the gym’s online system to book personal training appointments
- (B) Increase how much money customers spend in the gym’s juice bar
- (C) A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
- (D) Ensure 90% of new gym members book an induction session within the first two weeks of joining
Explanation:
KPIs (Key Performance Indicators) are used to measure progress towards specific business goals. To be effective, KPIs should be specific, measurable, attainable, relevant and time-bound.
Out of the four KPIs listed above, the one that fits all of these criteria is:
© A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
This KPI is specific (measuring client satisfaction), measurable (using a survey score), attainable (achieving a score of 85% or more is realistic), relevant (it aligns with the business goal of improving overall client satisfaction), and time-bound (measured annually).