Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
Which type of automated bidding strategy would be best for Priya’s campaign?
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Target return on ad spend (Target ROAS)
Explanation: The correct answer is ‘Maximize clicks.’ For Priya, who has a limited budget of $500 a month but aims to drive as many potential customers as possible to her website, the best automated bidding strategy would be to maximize clicks. Maximize clicks bidding strategy is designed to get as many clicks as possible within a given budget. It automatically sets bids to help get the most clicks for Priya’s campaign while staying within her budget constraints. This strategy is ideal when the primary goal is to drive traffic to the website and maximize the number of visitors, making it well-suited for Priya’s objective of driving as many potential customers as possible to her website with her limited budget. By using the maximize clicks bidding strategy, Priya can effectively allocate her budget to generate the highest possible volume of clicks and website traffic, thereby maximizing the potential reach and exposure of her campaign within her budget limitations. Therefore, maximizing clicks automated bidding strategy aligns with Priya’s goal of driving traffic to her website while making the most of her limited campaign budget.
