Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
- Incorporate it within marketing materials across all channels to help raise customer awareness
- Create an email campaign letting your customers know why you are unique
- Film a video explaining your unique selling point and send it to employees
- Create a press release and distribute it through your channels
Explanation:
Once you’ve worked out your Unique Selling Point (USP), you can use it in a long-term online strategy by: (A) Incorporating it within marketing materials across all channels to help raise customer awareness
Your USP is what sets you apart from your competitors, so it’s important to incorporate it into your marketing materials across all channels. This will help raise customer awareness and differentiate your business from others in the market. You can use your USP in your website copy, social media posts, email campaigns, and other marketing materials to help build brand recognition and loyalty.
