Michelle Is Writing Her Search Ad For Her Wedding Photography Business. She Wants To Make Sure It Stands Out. Which Of These Text Statements Would Work Best As An Ad?
- (A) Wedding Photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book Now!
- (B) Cardiff Wedding Photography. Get 25% off your first order. Make your reservation now.
- (C) Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.
Explanation:
This is because it includes a clear call-to-action (“Book Now!”) and emphasizes Michelle’s unique selling proposition (specializing in outdoor weddings and scenic locations). The second text statement is also good because it includes a clear call-to-action (“Make your reservation now”) and emphasizes the discount that Michelle is offering. The third text statement is less effective because it doesn’t include a clear call-to-action and doesn’t emphasize Michelle’s unique selling proposition. By using these text statements in her search engine marketing campaigns, Michelle can improve her click-through rates and conversion rates and attract more qualified traffic to her site.