Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accomplish this?
- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
Explanation:
If Marie is trying to maximize specific user actions after the click, she should choose Conversion-focused bidding. Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy
For Marie, who aims to maximize specific user actions after the click, such as purchases, sign-ups, or form submissions, a conversion-focused bidding strategy is the most appropriate. Conversion-focused bidding aims to optimize bids based on the likelihood of driving conversions, aligning closely with Marie’s goal of maximizing specific user actions. This automated bidding strategy utilizes historical data and machine learning algorithms to adjust bids in real-time, prioritizing ad placements that are more likely to result in conversions. By focusing on conversions, Marie can effectively allocate her budget towards the most valuable clicks that are likely to generate the desired user actions, ultimately maximizing the return on investment (ROI) of her advertising campaigns. This strategy allows Marie to streamline her bidding process, freeing up time to focus on other aspects of her marketing efforts while leveraging automation to drive meaningful results and achieve her performance objectives efficiently. Therefore, conversion-focused bidding is the optimal choice for Marie to accomplish her goal of maximizing specific user actions after the click and optimizing the overall effectiveness of her marketing campaigns.