Maria has been told that she should use the Performance Planner on a monthly basis.
Why should she do so?
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
Explanation:
Maria should use the Performance Planner on a monthly basis To react to ever-changing external factors. To understand this point, you need to learn the whole process of using the performance planner.
1st is to create a new budget plan to learn the best bids and budgets for your campaigns to drive incremental conversions.
2nd is to Explore further optimizations and forecast how you can grow your business with Google Ads.
3rd is doing Review and implement changes prescribed by your Performance Planner plan.
And last i.e 4th is to repeat to ensure you react to external factors and optimize to the target metrics set. Use Performance Planner on a monthly basis for best results.
- Learn more here: Skillshop Search Certification
- Last chapter: Increase conversions with Performance Planner
- Sub-Chapter: How to use Performance Planner
The Performance Planner is a powerful tool within Google Ads that assists advertisers in forecasting future campaign performance based on various factors such as budget adjustments, bid changes, and historical campaign data. By regularly reviewing and updating her performance forecasts with the Performance Planner, Maria can adapt her advertising strategies to respond to shifting market conditions, competitor activities, seasonal trends, and other external factors that may impact the performance of her campaigns. This proactive approach enables Maria to make informed decisions in real-time, optimizing her ad spend allocation and maximizing the effectiveness of her advertising efforts. While reviewing new keyword opportunities, checking for status issues, and analyzing demographic performance are important aspects of campaign management, they do not directly address the need to adapt to the dynamic nature of external factors. Therefore, the option emphasizing the importance of reacting to ever-changing external factors is the most appropriate reason for Maria to use the Performance Planner on a monthly basis.