Lydia Is A Business Student Working For A Hotel’s Marketing Department For The Summer. She’s Responsible For Creating And Promoting Content Across The Hotel’s Online Channels. What Should She Do, And In Which Order?
She should do things in the following order:
- (1) Consider all the channels available
- (2) Decide what content to create, and when, based on the target audience
- (3) Create content
- (4) Publish content
- (5) Promote content
Explanation:
If Lydia wants to create and promote content across her hotel’s online channels, it’s important that she takes a strategic approach. Here’s the correct order for the actions you’ve listed:
- Consider all the channels available
- Decide what content to create, and when, based on the target audience
- Create content
- Publish content
- Promote content
By following these steps, Lydia can create and promote content that’s more likely to resonate with her target audience and be shared on social media.