Lily Has Decided To Use Some Of Her Social Media Budget For Targeted Facebook Adverts. She’s Keen To Take Her Vintage Clothing Business Global And Wants To Reach A Wider Audience, So Which Groups Should Her Advertisements Be Targeted At?
- (A) Users who have posted about buying vintage clothes
- (B) Users who have ‘liked’ vintage clothing
- (C) Users who live within 20 miles of Lily’s shop
- (D) Users who live in countries that she’d be happy to mail her products to
Explanation:
Lily’s advertisements should be targeted at:
- Users who have ‘liked’ vintage clothing. These users have already expressed an interest in vintage clothing and are more likely to be interested in Lily’s products.
- Users who live in countries that she’d be happy to mail her products to. This will help her reach a wider audience and increase her chances of making sales.
Targeting users who have posted about buying vintage clothes may not be effective as it may not necessarily mean that they are interested in buying more vintage clothes. Targeting users who live within 20 miles of Lily’s shop may not be effective as it may limit her audience too much.