Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
- By building a social following, improving customer engagement, and driving larger transactions.
- By getting her ad in front of the right people, in the right place, at the right time.
Explanation: Google Display Ads targeting helps Karen reach her marketing objective of building awareness of her new products by getting her ad in front of the right people, in the right place, at the right time. With Google Display Ads, Karen can leverage various targeting options such as demographics, interests, behaviors, and remarketing to ensure that her ads are displayed to audiences who are most likely to be interested in her products. By targeting specific audience segments that align with her target market, Karen can effectively reach potential customers as they browse the web, use mobile apps, or watch videos on YouTube. Additionally, Google’s contextual targeting capabilities allow Karen to display her ads on websites and content that are relevant to her products, ensuring that her ads are seen in environments that are conducive to driving awareness and engagement. By reaching the right audience, in the right context, and at the right time, Google Display Ads targeting maximizes Karen’s chances of building awareness for her new business and products, ultimately driving brand visibility and recognition among her target audience. Therefore, selecting the option highlighting the ability of Google Display Ads targeting to get her ad in front of the right people, in the right place, at the right time accurately reflects how it helps Karen achieve her marketing objective of building awareness for her new business.
Dynamic remarketing is a powerful tool that allows Ken to personalize his ads by showcasing specific products or services that potential customers have previously viewed on his website. By dynamically generating ads tailored to each user’s browsing history, Dynamic remarketing increases relevance and encourages engagement by reminding customers of products they have shown interest in. This personalized approach not only enhances the user experience but also increases the likelihood of conversion as it reinforces brand familiarity and encourages users to reconsider products they were previously interested in. Additionally, by displaying relevant products, Dynamic remarketing helps Ken capitalize on the intent already expressed by users, leading to more efficient ad spend and higher ROI for his Display campaigns.