Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.
Which automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
Explanation:
Maximize clicks bidding strategy is set bids to try to get you as many clicks as possible within a target spending amount that you choose. Being the director of marketing, jasmine should use the “maximize click” bidding strategy if Jasmine has been given a set budget to drive as many potential customers as possible to her clothing store’s chain website.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Fourth chapter: Deliver the Right Message on Google Display Ads
- Sub-Chapter: Choose the right bidding strategy
Jasmine’s primary goal is to drive as many potential customers to her website as possible within a set budget. Maximize clicks bidding strategy is well-suited for this objective as it automatically adjusts bids to get as many clicks as possible within the specified budget. This approach ensures that Jasmine’s ads are prominently displayed to users who are more likely to click on them, thereby maximizing the traffic to her website. By leveraging Maximize clicks bidding strategy, Jasmine can efficiently allocate her budget to drive the desired outcome of increasing website visits, ultimately helping to achieve her marketing goals within the budget constraints.