Jamie Is Part Of The Content Marketing Team For Fitstuff, A Sports Shop. The Content He’s Producing Needs To Appeal To New Customers, As Well As Provide Extra Value To Existing Customers. Which Of The Following Content Would Appeal Best To Both Audiences?
- (A) List of the top 10 sports equipment outlets/shops
- (B) A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
- (C) 10% discount vouchers for all new customers
- (D) A blog about the store’s recycling scheme for old trainers
Explanation:
If Jamie wants to produce content that appeals to both new and existing customers, I would recommend that he choose option B: a competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes. This content is likely to appeal to both audiences because it encourages engagement and participation, while also providing an incentive for people to shop at Fitstuff. Additionally, it’s more likely to be shared on social media and other platforms, which can help Jamie reach more people.