Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?
- Display
- Video
- Local
- Discovery
Explanation:
Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance
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- First chapter: Grow Your Business with Google Ads
- Sub-Chapter: Support your business goals with Google Ads
Local campaigns are specifically designed to help businesses like Jacob’s physical toy store drive offline actions, such as store visits and in-store sales. These campaigns utilize various signals, including location data and user intent, to target potential customers who are physically near the store location. By leveraging features like location extensions and local inventory ads, Local campaigns aim to increase foot traffic to the store and encourage customers to make purchases in person. Furthermore, Local campaigns are optimized for local relevance and are ideal for businesses looking to boost their offline presence and drive tangible results from their advertising efforts. With Local campaigns, Jacob can effectively reach local customers and drive them to visit his toy store, ultimately helping him achieve his offline business objectives and drive sales in-store.