In an SEM auction, your Quality Score is based on which aspect of your ad?
- Bid
- Relevance
- Wit
- Length
Explanation:
In an SEM auction, your Quality Score is based on relevance. This means that your ad’s relevance to the search query and to the landing page that it leads to will be taken into account when determining your Quality Score. The higher your Quality Score, the more likely your ad will appear above your competitors’ ads in search engine results pages (SERPs).