Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
- “Launch pad websites are not compatible with our ecommerce website. It’s impossible for us to cut down the number of products we sell. Therefore, we should do traditional web design with optimization after.”
- “The primary reason we need to launch quickly is to allow our team to shift focus from the website to other marketing activities. It’s common to spend too much time on the website and forget about everything else.”
- “Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.”
- “Since we’re an enterprise website with lots of content that can’t be cut, we’re not able to build a launch pad website. Instead, it’s better to follow traditional web design and then run optimization after.”
Explanation: The best response is, “Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.” This response provides a comprehensive explanation of the importance of launching the launch pad website quickly. It highlights two key benefits: firstly, by launching quickly, the team can mitigate the risks associated with making assumptions by gathering real data from users once the website is live, enabling informed decision-making and iterative improvements. Secondly, launching quickly allows the business to start realizing returns on its investment sooner, as the website begins generating value and contributing to business goals. Additionally, the response emphasizes that launching the launch pad website quickly is just the beginning of the iterative process, with ongoing optimization and refinement planned post-launch to continuously improve the website’s performance and effectiveness. Therefore, this answer effectively communicates the rationale behind the need for a quick launch of the launch pad website, aligning with the objectives of Growth-Driven Design (GDD) to minimize risk, accelerate ROI, and enable continuous improvement.
