Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
- Negative keywords
- URLs
- Keywords
- Topics
- Offline conversions
Explanation:
If Haward wants to create a tailored audience that isn’t covered in one of our In-Market audience segments, Custom Intent is for him! Haward needs to simply enter keywords or URLs that best represent his audience or choose from one of our auto-created audiences.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration
In Howard’s scenario, where he aims to influence customer consideration with a niche audience not covered by an In-market audience segment, he can effectively utilize Keywords and URLs as data inputs to best represent his audience when setting up his Custom Intent audiences targeting option. Keywords allow Howard to specify relevant terms or phrases that his target audience might use when searching for products or services related to his niche, helping Google identify users who demonstrate intent or interest in those topics. URLs enable Howard to input specific web addresses or pages that his target audience frequently visits, indicating their online behavior and preferences. By leveraging both keywords and URLs, Howard can create a highly tailored Custom Intent audience that accurately reflects the interests, preferences, and online activities of his niche audience, maximizing the relevance and effectiveness of his Display campaign in influencing customer consideration within his target market. Therefore, selecting keywords and URLs as the data inputs for Custom Intent audiences targeting aligns with Howard’s objective of reaching his niche audience effectively in the absence of an In-market audience segment.