How many customers do you need to interview in order to develop a high quality buyer persona?
- One or two
- All of them
- Approximately 20% of your customer database
- About 15
Explanation: The correct answer is About 15. Developing a high-quality buyer persona requires a sufficient sample size of customer interviews to gather diverse insights representative of your target audience. While interviewing one or two customers may provide some insights, it’s unlikely to capture the full spectrum of your audience’s characteristics, behaviors, and preferences. Conversely, interviewing all customers might be impractical and unnecessary, especially if your customer base is extensive. Approximating around 15 interviews strikes a balance between comprehensiveness and feasibility. It allows for gathering enough data points to identify patterns, commonalities, and nuances among different segments of your audience without overwhelming resources or time. This number provides a robust foundation for creating detailed and accurate buyer personas that can effectively guide marketing, sales, and product development strategies. Therefore, while interviewing a significant portion of your customer base is essential for persona development, aiming for about 15 interviews strikes an optimal balance between depth of insight and practicality.
