Get certified in Shopping Assessment Answers – Academy for Ads September 28, 2017 By CertificationAnswers Share Tweet Share Pin Email Get certified in Shopping Assessment Answers – Academy for Ads Question 1 of 25 Before enabling automatic item updates to her website, what does Carolyn at Cozy Coat Factory need to do first? She must install the Google Merchant Center add-on. She must have valid schema.org structured annotations on her landing pages. She must wait until she gets an item disapproval. She must enable automatic item updates for title and SKU. Get Certified Now! Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose? Target return on ad spend (ROAS) Maximize clicks Manual bidding Enhanced cost-per-click (eCPC) Tim advertises concert tickets on Google Shopping, but only one of the items that he advertised as concert tickets have been disapproved for Unsupported Shopping content. How does he resolve the issue? Tim should change the item that was disapproved only. He doesn’t need to worry about other items. Tim should do nothing. Google will remove the item automatically and Tim will not have any further problems. Tim should contact Google. Tim needs to remove the item and any other items that could violate a policy. What attribute would you use to subdivide your product group by the Google product taxonomy? Category Target return on ad spend (ROAS) Item ID Product type What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal? Maximized bidding Enhanced bidding Smart bidding Manual bidding How would you optimize your product images and support increased clickthrough rate (CTR)? Use product images that show a better product than the one sold Use product images taken from your competitor’s website Use small product images, so they load faster Use large, high-quality product images Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high. How can Geoff improve the clickthrough rate for his mobile Shopping ads? Focus his campaign on desktop ads instead. Lower his bids, so he can advertise more products. Target users that are not in the same city as his store, so he can reach new customers. Increase his mobile bid adjustment modifier, so his ads are in the top positions. If your account has been suspended, how will you be notified? Your automatic item updates will stop working. Your website will not function. The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email. You will receive an email only. What is the difference between Search campaigns and Shopping campaigns? Shopping campaigns can be measured through performance data, but not with Search campaigns. Shopping campaigns use product data from the Merchant Center to determine relevancy, not keywords. With Shopping ads, you can compare your performance to other advertisers who are participating in the same auctions. You can use the Bid Simulator with Shopping ads. Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take? Increase bids Decrease bids Reduce the number of products they advertise Reduce the number of impressions Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision? Product groups tab Click share report Bid Simulator Attribution report What performance information does the Attribution report provide? The performance of individual products The paths that lead users to conversions The attributes that AdWords recommends you use to structure your campaign Click share, impressions, and clickthrough rate Maria wants to make sure she is following all policies for Shopping ads when she enters product information for her stationery. Which of the following is a policy for Shopping ads? No content is prohibited Dangerous products or counterfeit goods are prohibited Price and availability are not required attributes Services like financial planning are supported content When should you set up a multi-client account? When you want to create ad and product groups When you want to show ads on partner websites When you want to see how all of your bids are performing When you want to submit items for more than one domain Your feed is missing data on the “brand” of your products. This data is already in your feed, however, under the attribute of “brandname”. What rule would you create to correct this? A rule that maps the data in the “brandname” attribute to “brand” A rule that populates the data in the “brandname” attribute based on the value in ‘”product type” A rule cannot be created and each item must be edited manually A rule that populates “custom label 0” with a custom value based on “brandname” Sam at Sports Gear is considering promotions for his Shopping ads. Which of Sam’s promotions are acceptable under Google Shopping’s policies? 25% off purchases on your birthday Free mystery gift with purchase 25% off Up to 90% off How do Shopping policies ensure a great user experience? All reviewed ad content is approved. Inappropriate and offensive content are not allowed. Merchants cannot collect personal information from their customers. Dangerous items like weapons or explosives are the only things not allowed. Which components are unique to local inventory ads? Store location and hours Products sold Prices and sale items Online purchase options Fareena uses the Merchant Center to upload her product data for her floral arrangements. Which of the following is a feature of the Merchant Center? The Merchant Center helps Fareena determine her bid strategy. The Merchant Center is where Fareena creates her ad campaign. The Merchant Center identifies Fareena’s goals as an advertiser. The Merchant Center contains feeds that include all of Fareena’s Flowers’ product information. If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen? He will be sent an email explaining that an item has been disapproved for a price mismatch and what to do to fix it. His Merchant Center account will be suspended. He will no longer be able to advertise on Google Shopping. He can ignore the first warning. His account will only be suspended if he receives several warnings. When should you use campaign priority? When you have to manage your main website and a mobile site When you have a variety of products advertised in Google Shopping If a product is in multiple campaigns and you want to determine which campaign should participate in the auction When you have products available for local customers Which of the following attributes are required in the Merchant Center? Your product’s sale price and dimensions Your product category and weight Your product’s name, description, and landing page The number of loyalty points a customer receives when buying a product How do you set priorities for your Shopping campaigns? You can set up priorities in your Merchant Center. When you register product data, you can set priorities. You will set priorities in the Campaigns section under “Settings”. If you enabled automatic item updates, your priorities are already set. What role does the Merchant Center play in developing Shopping ads? The Merchant Center is where advertisers can store product data on the inventory they want to sell. The Merchant Center is where advertisers list keywords for customer searches. The Merchant Center calculates clicks. The Merchant Center is where advertisers submit their bids. Question 25 of 25 Where could you potentially see an ad for twin sheet sets? In the news section On the left of the Search results section In the list of videos In the “Shopping results” box above or to the right of Google Search results on a desktop device Get Certified Now! 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