Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
- Humour
- Please
- Surprise
- Educate
Explanation:
When describing the purpose of content, the missing word is educate. The purpose of content is to entertain, to inspire, to educate and to convince. By educating your audience, you can provide them with valuable information that they can use to make informed decisions. This can help establish your brand as an authority in your industry and build trust with your audience. While humor, surprise and please can be effective ways to engage your audience, they are not the primary purpose of content.
