Esmeralda Runs A Local Bike Shop. If She Advertises Her Shop Using The Internet, Esmeralda Could Reach People In Many Different Countries. But She Doesn’t Want To Do That. She Wants To Target Her Online Ads To Local Customers. How Can She Do This Effectively?
- (A) Show ads to people within 10 miles of her shop
- (B) Display the ad during the shop’s opening hours
- (C) Tailor her ads for people who live locally
- (D) Hand out flyers and business cards to local shops
Explanation:
Esmeralda can target her online ads to local customers effectively by:
- Showing ads to people within 10 miles of her shop. This will ensure that her ads are only shown to people who are likely to visit her shop.
- Tailoring her ads for people who live locally. This will make her ads more relevant to local customers and increase the chances of them visiting her shop.
Displaying the ad during the shop’s opening hours would not be effective as people may not be browsing the internet during that time. Handing out flyers and business cards to local shops would be a good way to promote her business but it is not an online advertising method.