Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

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Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

 

• Broad match

 

• Phrase match

 

• Exact match

 

• Negative keyword

 

 

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