Woorank Certification Exam Answers

Exam: https://experts.woorank.com/en/become-expert

To get your Woorank certificate you have to start a free Woorank trial account and pass the certification exam. The certification test contains 44 questions and you have only 15 minutes for answers. Also, you have to wait 7 days if you fail the exam or time runs out.

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Questions:

Which Of The Following Is Known As ‘Keyword Cannibalisation’

All of the above
When a competitor’s position moves above yours in the search results
When more than one page on a single domain has been optimized for the same keyword
When a webpage ranks for a non-relevant keyword

Which Of The Following Does Google Consider As ‘Cloaking’?

Paying for links that don’t include the “nofollow” attribute
Placing a webpage on one domain then using the canonical tag to reference another page as the source
Serving a page of HTML text to search engines, while showing a page of images or Flash to users
Waiting for a page to be indexed by the search engines then redirecting the page to another website

In The Linear Attribution Model In Google Analytics:

The first touchpoint in the conversion path would receive 100% credit for the sale
The last touchpoint in the conversion path would receive 100% credit for the sale
Each touchpoint in the conversion path would share equal credit for a sale
The middle touchpoint in the conversion path would receive 100% credit for the sale

What Is The Main Purpose Of The Meta Description?

It is linked to the about us page and provides more information to users
It tells the search engine what the most important keywords are for a certain page
It influences how the web pages are described and displayed in search results
It boosts the chances of your web pages ranking higher for the keywords included

What Does The Abbreviation SERP Stand For?

Search Engine Retail Promotion
Search Engine Results Page
Segmented Entities Result Page
Search Engine Results Position

Which Of The Below Statements Is True?

Starting a blog has no effect on a site
Starting a blog on a site can boost online visibility and attract visitors
Starting a blog and linking all pages to your homepage will boost the overall site authority
Starting a blog has no effect on SEO but is a great way to engage visitors

Keyword Stuffing Is:

Over use of keywords in anchor text
Inappropriately high keyword density
Usage of keywords only in the meta description
Usage of keywords only in the title

===

What Type Of Tool Would Be Best For Tracking How Users Are Engaging With Your Web Pages?

Page crawling tool
Heatmap tool
HTML parsing tool
Screencast tool

Which of the following error codes is used when the requested resource has been permanently removed?

An XML Sitemap can be tested & submitted to Google using Google Search Console.

True
False

Why Should The Alt Attribute Be Included When Adding Images?

To provide search engines with details of images
To allow details of images to be picked up by screenreaders
To prevent other websites from using images without concent
To show alternative images in a series of similar images

Google Analytics is capable of tracking user activity on any digitally connected device.

TRUE
FALSE

A deep link is:

A link with formatted anchor text (bold, italic)
A link to a webpage that is not the homepage
A homepage link to an external high authority source
A link to a third party site

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

Google Voice intergration
Mobile Viewport
Mobile App
Contact number

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

FALSE
TRUE

In PPC the advertiser pays for:

Clicks on their ads
Impression on their ads
Brand visibility
The link juice acquired from the link

1% CTR means that for every 100 impressions there are 10 clicks

True
False

Google Analytics tracking code should be inserted:

Just before the closing 'head' tag
Just after the opening 'head' tag
Just before the closing 'body' tag
Just after the opening 'body' tag

What is NOT a benefit of local SEO?

Your listing appearing in Google Shopping results
Your listing appearing higher in the results for related searches from users searching in your target location
Your listing appearing in Google Maps
Your listing appearing in the local pack results

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

True
False

Which of the following is the most important for on-page SEO?

Alt attribute
H1 tag
Keywords tag
Title tag

Which of the following tools is not used for backlink analysis?

Google Analytics
Google Search Console
Majestic
ahrefs

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

Which of the following is against Google's Guidelines?

Paying for links that include the nofollow tag
Adding links from directories
Paying for links to benefit from link juice
Addind links to other sites that pass link juice

Evergreen content has a short shelf life, like a news article.

False
True

In Digital Marketing, what does UX stand for?

Universal Experience

User Extension

Unidentified Extract

User Experience

The alt attribute is:

A Meta tag that highlights an alternate page
A Meta tag used to specify the anchor text
An image attribute that describes the image
The alternate name for the meta title

Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

True
False

Which of the following tools can be used to identify mobile optimization issues?

Google Mobile-Friendly Test
Google Play
Google Mobile Console
Google's Dynamic Serving Tool

Which of the following characters should be used to separate words in URLs?

Colon
Underscore
Pipe
Hyphen

Which of the following redirects has the 'See Other' response?

Anchor text is the name given to the snippet of content used to promote pages in the search results.

True
False

The meta description can help to:

Add comments to the HTML
Increase Click-Through-Rate
Improve rankings
Describe an image

An XML Sitemap is:

A text file used to instruct robots which pages they can crawl and index
A webpage that provides the hierarchy of all pages with links help users navigate a website
A file used to associate the Search console account with a domain
A file that lists all of your web pages along with details of how often they are updated

Which of the following animals is associated with Google's algorithm used to target sites with large amounts of thin content?

Hummingbird
Penguin
Pigeon
Panda

In email marketing, the abbreviation UCE stands for:

Unwanted commercial email
Unsolicited commercial email
Unsolicited communication via email
Uncommon communication email

CTR is calculated by the below formula:

clicks/impressions
(clicks/impressions)*10
(clicks*impressions)/10
(clicks*impressions)/100

The sample size in Google Analytics can be adjusted by:

Adjusting a control in the reporting interface
All of these actions will adjust the sample size
Adding an instruction to the robots.txt file
Using the ‘Filters’ settings

How can a user track activity from their own internal search on their websites?

Using a Heat Map tool
Setting up 'Site Search' in Google Analytics
Setting up 'Site Search' in Google Search Console
This is not possible

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

True
False

When the URL of a page is changed, it's usually best practice to:

Add a 301 redirect to the new location and update inbound links
Do nothing Google will find the new page and remove the old page from its index
Add a 302 redirect to the new location and update inbound links
Remove the old URL from the CMS then fetch the new page as Google

How do you check Google's cache of a page?

Navigating to the page from Google Search
Using the cache: search operator
Checking the HTML of a page
Using Google Analytics reports

According to SEO best practice, what is the maximum number of H1 tags a page should have?

There is no limit - H1 tags are used for formatting purposes
2
1
3

How might Google make webmasters aware of a manual penalty applied to their website?

Via their Google Search Console account
Google never confirms manual penalties
Via their Google AdWords account
Via their Google Analytics account

Flash content is known for being easily indexed by search engines.

True
False

Which of the following can be used to handle duplicate content?

Parameters
Canonical tags
Header tags
Hashtags

Which one of the below statements is false?

Broken links are bad for usability but don't affect SEO
Broken links send users to nonexisting web pages
Broken links are bad for usability and reputation
Broken links have a bad effect on SEO

How can a company create a forum for dialogue on LinkedIn?

Post updates to the company status
Change the company profile regularly
Use of Groups
Post comments on competitors' pages

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

True
False

To be considered mobile-friendly, a website should have:

A mobile CSS AND a mobile Redirection
A mobile CSS OR a mobile Redirection
A mobile redirection
A mobile CSS

It is a best practice to block javascript and CSS in the robots.txt file.

True
False

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

Google Tag Manager
Google Trends
Google Alerts
Google Keyword Planner

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

Canonical tag
Follow tag
Nofollow tag
Noindex tag

The meta keywords tag is used by Google as a ranking signal.

True
False

Which of these is NOT a Google recognized search operator?

cache
site
related
similar

Which of these is NOT considered as duplicate content:

Content from another page that is hidden behind an image
Content published in a printed magazine as well as on a webpage
Printer-only versions of web pages
Content within or across domains that completely match, deliberately created to manipulate search engines

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

True
False

The hreflang tag is used to:

Allow the search engines to detect which language is being used
Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
Specify the location on a page to target users in a specific country
Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language

The Google Pigeon update mainly affects:

Video Search
Local Search
Image Search
International Search

Backlinks from Social media channels offer a good source of link juice.

True
False

Evergreen content has a short shelf life (such as news articles).

True
False

The ALT attrubute is:

The alternate name for the meta title
A Meta tag that highlights an alternate page
A Meta tag used to specify the anchor text
Used to describe an image

Google's 'Search Analytics' allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

True
False

Affiliate marketing is:

A revenue model where traffic is generated through social media
A form of CPC that is commonly used by enterprises only
A revenue model where website owners earn money by sending visitors to a third party website
A form of PPC commonly used by small businesses

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