Woorank Certification Exam Answers

 

Google Analytics is capable of tracking user activity on any digitally connected device.

 

• TRUE

 

• FALSE

 

Why Should The Alt Attribute Be Included When Adding Images?

 

 

• To provide search engines with details of images

 

• To allow details of images to be picked up by screenreaders

 

• To prevent other websites from using images without concent

 

• To show alternative images in a series of similar images

 

 

 

An XML Sitemap can be tested & submitted to Google using Google Search Console.

 

True

 

False

 

 

 

Which of the following error codes is used when the requested resource has been permanently removed?

 

• 406

 

• 410

 

• 400

 

• 404

 

 

Woorank Certification Answers

 

The study guide contains all Woorank certification exam questions and answers (44 questions).

To get your Woorank certificate you have to start a free Woorank trial account and pass the certification exam. The certification test contains 44 questions and you have only 15 minutes for answers. Also, you have to wait 7 days if you fail the exam or time runs out.

 

1)

What is PageRank?

1. A) It’s a metric (on a scale of 0-10) that determines the traffic volume of a website
2. B) It’s a metric that determines the number of links pointing to a certain website
3. C) It’s a quality metric (0-10) that determines the usability score of a website according to Google
4. D) It’s a quality metric (on a scale of 0-10) that determines a page’s importance, reliability and authority on the web according to Google

 

2)

In the context of SEO, what does “PR” stand for?

1. A) Google Position Recovery
2. B) Google Public Rank
3. C) Google Public Relations
4. D) Google PageRank

 

3)

What is the main purpose of the meta description?

1. A) It tells the search engine what the most important keywords are for a certain page
2. B) It is linked to the about us page and provides more information to users
3. C) It allows web pages to rank higher for the keywords included
4. D) It influences how the web pages are described and displayed in search results

 

4)

When carrying out keyword research for your pages, which of the following should you do?

1. A) Choose keywords that are very popular with other websites
2. B) Choose the same keywords as your competitors
3. C) Choose both frequently searched (high volume) & long-tail keywords
4. D) Choose the most competitive keywords

 

5)

“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

1. A) FALSE
2. B) TRUE

 

6)

The disavow tool can be used to prevent low quality backlinks from harming your website.

1. A) TRUE
2. B) FALSE

 

7)

Which of the below statements is true?

1. A) Starting a blog has no effect on a site
2. B) Starting a blog on a site can boost online visibility and attract visitors
3. C) Starting a blog has no effect on SEO but is a great way to engage visitors
4. D) Starting a blog and filling it with spun content can boost a site’s SEO

 

8)

What does the abbreviation SERP stand for?

1. A) Segmented Elements Result Page
2. B) Search Engine Result Promotion
3. C) Search Engine Results Position
4. D) Search Engine Results Page

 

9)

Keyword stuffing is:

1. A) Inappropriately high keyword density
2. B) Usage of keywords only in the title
3. C) Over use of keywords in anchor text
4. D) Usage of keywords only in the meta description

 

10)

When speaking of title tag character limit or length, spaces are not counted.

1. A) TRUE
2. B) FALSE

 

11)

Google Analytics: Which of the following is not a metric?

1. A) Browser
2. B) Pageviews
3. C) Average page load time
4. D) Sessions

 

12)

Which of the following does Google consider as ‘Cloaking’?

1. A) Paying for links that don’t include the “nofollow” attribute
2. B) Serving a page of HTML text to search engines, while showing a page of images or Flash to users
3. C) Placing a webpage on one domain the using the canonical tag to reference another page as the source
4. D) Waiting for a page to be indexed by the search engines then redirecting the page to another website

 

13)

Tag-based web analytics uses cookies.

1. A) FALSE
2. B) TRUE

 

14)

A content publisher is most likely to track actions that __________ as their desired outcome.

1. A) encourage frequent visitation
2. B) drive contact form submissions
3. C) provide information quickly
4. D) drive product sales

 

15)

In the linear attribution model in Google Analytics:

1. A) each touchpoint in the conversion path would share equal credit for a sale
2. B) the middle touchpoint in the conversion path would receive 100% credit for the sale
3. C) the first touchpoint in the conversion path would receive 100% credit for the sale
4. D) the last touchpoint in the conversion path would receive 100% credit for the sale

 

16)

Who needs local SEO?

1. A) Online stores with no physical outlets
2. B) Every website offering services worldwide
3. C) Every business website that delivers goods
4. D) Every business with a physical address operating in a certain area

 

17)

The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

1. A) TRUE
2. B) FALSE

 

18)

Which of the below best describes Facebook engagement?

1. A) Views on posts
2. B) Likes, comment and shares
3. C) Clicks on any content
4. D) Views on a page

 

19)

Which of the following is against Google’s Webmaster Guidelines?

1. A) Using rich snippets markup
2. B) Participating in link schemes
3. C) Preventing and removing user-generated spam on your site
4. D) Making web pages primarily for users, not for search engines

 

20)

Which of the following is not one of four pillars of content marketing?

1. A) Native ads
2. B) Social
3. C) Content
4. D) SEO

 

21)

Crowdsourced content means creating your own content

1. A) TRUE
2. B) FALSE

 

22)

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content.

1. A) TRUE
2. B) FALSE

 

23)

The H1 tag:

1. A) Is used as the blue link in the search results
2. B) Is only used for formatting purposes
3. C) Should only be used on the homepage
4. D) Should only appear once on each page

 

24)

Multiple H3 tags can be used on all pages.

1. A) TRUE
2. B) FALSE

 

25)

The error message “Forbidden” is an example of which HTTP status code?

1. A) 403
2. B) 303
3. C) 404
4. D) 200

 

26)

Which of the following animals represents a Google penalty that is triggered by low quality link building?

1. A) Panda
2. B) Penguin
3. C) Lama
4. D) Lynx

 

27)

Fonts used for email campaigns should always be web-friendly

1. A) FALSE
2. B) TRUE

 

28)

In emails, more attention is typically paid to information that is:

1. A) below the fold
2. B) at the end of the email
3. C) in a separate block on the right-hand side
4. D) above the fold

 

29)

Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

1. A) FALSE
2. B) TRUE

 

30)

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

1. A) FALSE
2. B) TRUE

 

31)

CTR is calculated by the below formula:

1. A) (clicks*impressions)/1000
2. B) (clicks/impressions)*1000
3. C) (clicks*impressions)/100
4. D) (clicks/impressions)*100

 

32)

Ad rank components are:

1. A) the relevance and the quality score
2. B) the bids and the text of the ad
3. C) the text of the ad and the quality score
4. D) the bids and the quality score

 

33)

hreflang tags can be implemented in the XML sitemap.

1. A) FALSE
2. B) TRUE

 

34)

When adding the Google Analytics tracking code to your website, it should appear:

1. A) After the opening tag
2. B) On the homepage only
3. C) In the alt attribute of the favicon image
4. D) Before the closing tag

 

35)

According to Google, each XML sitemap should contain no more than:

1. A) 500 URLs
2. B) 5,000 URLs
3. C) 500,000 URLs
4. D) 50,000 URLs

 

36)

When convincing a potential buyer, the most important aspect of the interaction is:

1. A) to give as many features of the product or service as possible
2. B) to match their needs with potential solutions
3. C) to offer the best possible deal in the market
4. D) to find out the reason they made contact

 

37)

What is robots.txt?

1. A) A file that lists all of your web pages along with details of how often they are updated
2. B) A file used to associate the Search console account with a domain
3. C) A text file that instructs robots how to crawl and index web pages
4. D) A file to give instructions to Google about how high to rank a certain site

 

38)

It is better to use underscores in URLs rather than hyphens.

1. A) FALSE
2. B) TRUE

 

39)

Declaring a language has no effect on SEO as search engines can detect a website’s language.

1. A) FALSE
2. B) TRUE

 

40)

Which of the following is not an accepted markup format by Google?

1. A) microformat
2. B) RDFa
3. C) microdata
4. D) TLDs

 

41)

What is not true about a favicon?

1. A) Originally it was a file called fav.ico
2. B) It is typically displayed in the address bar of a browser
3. C) It is an icon associated with a particular website
4. D) It is also known as a shortcut icon

 

42)

Formative usability testing is:

1. A) benchmarking against competitive applications
2. B) finding and fixing usability problems
3. C) testing with emphasis on data entry
4. D) assessing an application for usability rates

 

43)

Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

1. A) TRUE
2. B) FALSE

 

44)

Feature phones are:

1. A) phones with browsers without the capability to render normal desktop webpages
2. B) phones with browsers that can render mobile versions to a certain extent but never fully
3. C) phones with browsers that are capable of rendering normal desktop pages
4. D) phones without browsers

 

45)

Which of the following is the ideal length for a title tag?

1. A) Anything under 100 characters
2. B) There is no ideal length for a title tag
3. C) More than 100 characters
4. D) Between 10 and 70 characters

 

46)

Where does the expression “PageRank” come from?

1. A) It is derived from “the ranking of a page”
2. B) Just a normal expression referring to the importance of a page, and it is not connected to a specific person or term
3. C) There is no such expression as PageRank in SEO
4. D) Derives from the name of Google founder Larry Page

 

47)

When searching for keywords, which tool would you NOT use:

1. A) Search Console (formerly Google Webmaster Tools)
2. B) Google Analytics
3. C) FTP tool
4. D) Search engine

 

48)

What are internal links?

1. A) Links pointing to other pages on the same domain
2. B) Links pointing out to other websites
3. C) Links pointing to associated websites on different domains
4. D) Links pointing in from other website

 

49)

“Nofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should influence the link target’s ranking in the search engine’s index.

1. A) TRUE
2. B) FALSE

 

50)

What is not considered as an effect of well-built backlinks in SEO?

1. A) Obtaining higher PageRank
2. B) Having to disavow links
3. C) Getting more traffic
4. D) Gaining more authority

 

51)

Google.co.uk is a top level domain.

1. A) TRUE
2. B) FALSE

 

52)

What is anchor text?

1. A) Simple text containing the most used keywords
2. B) The keyword cloud
3. C) The text of a link that’s visible to the user
4. D) A structured link scheme

 

53)

Very high keyword density is not an indicator of keyword stuffing.

1. A) TRUE
2. B) FALSE

 

54)

The best keywords are never long-tail.

1. A) FALSE
2. B) TRUE

 

55)

utm_medium and utm_term are URL parameters that are both needed for campaign tracking.

1. A) TRUE
2. B) FALSE

 

56)

Third party cookies are used in Google Analytics.

1. A) FALSE
2. B) TRUE

 

57)

Which one of these is a dimension in Google Analytics?

1. A) Medium
2. B) Sessions
3. C) Users
4. D) Pageviews

 

58)

Big data is often defined by the 3 Vs. Which of the following is not one of them?

1. A) Variety
2. B) Validity
3. C) Volume
4. D) Velocity

 

59)

Google Analytics is capable of tracking user activity on any digitally connected device.

1. A) FALSE
2. B) TRUE

 

60)

What is local SEO?

1. A) The process of optimizing a website for Google and Bing maps
2. B) The process of optimizing a website for country specific search engines (yandex.ru)
3. C) The process of optimizing a website for local Google pages (eg.: Google.be, Google.hu etc)
4. D) The process of optimizing a website to improve a business’ online visibility based on its physical location

 

61)

Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?

1. A) Penguin
2. B) Python
3. C) Panda
4. D) Pigeon

 

62)

The Meta keywords tag can be used to increase the relevancy of keywords and improve rankings.

1. A) TRUE
2. B) FALSE

 

63)

Which Facebook metric reflects the number of people who have seen the content?

1. A) Likes
2. B) Reach
3. C) Likes on shares
4. D) Engagement

 

64)

To document a content marketing strategy can be beneficial in the long run.

1. A) FALSE
2. B) TRUE

 

65)

The abbreviation CTA means:

1. A) Conversion Time Acquired
2. B) Call to Action
3. C) Conversion through Analytics
4. D) Click through Analysis

 

66)

A buyer persona primarily helps:

1. A) to test payment gateways
2. B) to analyze web pages
3. C) to understand your audience
4. D) to test landing pages

 

67)

Meta tags and alt tags serve the same function.

1. A) FALSE
2. B) TRUE

 

68)

A deep link is:

1. A) Usually an internal link directing users to a page further down a website’s hierarchy
2. B) A link to a third party site in the body of the text
3. C) When the anchor text is formatted (bold, italic)
4. D) A link to an external high authority source

 

69)

The Canonical tag is used to:

1. A) Redirect users to a defined URL
2. B) Highlight pages that are written in several languages
3. C) Prevent bots from accessing pages
4. D) Indicate the preferred URL of a page

 

70)

Which of the following is generally a bad email marketing practice?

1. A) Using a real reply address
2. B) Having an unsubscribe link
3. C) Making opt-out possible
4. D) Emailing attachments

 

71)

When calculating what it costs to send a thousand emails, the rate used is:

1. A) CTR
2. B) CPM
3. C) CPA
4. D) CPC

 

72)

Using “domain keys” is a form of email authentication.

1. A) TRUE
2. B) FALSE

 

73)

Spam complaints usually occur when the email loads for an extensively long time.

1. A) FALSE
2. B) TRUE

 

74)

A/B testing is:

1. A) A coding method
2. B) Landing page testing only
3. C) Banner conversion testing only
4. D) Testing with one variable

 

75)

In PPC the advertiser pays for:

1. A) Brand visibility
2. B) The impression on the ad
3. C) Visitors
4. D) Clicks on the ad

 

76)

The unique goal of advertising is to enhance sales.

1. A) TRUE
2. B) FALSE

 

77)

1% CTR means that for every 100 impressions there are 10 clicks.

1. A) TRUE
2. B) FALSE

 

78)

Which of the following URL redirects is known to pass PageRank?

1. A) 302 Redirect
2. B) 303 Redirect
3. C) 301 Redirect
4. D) 307 Redirect

 

79)

It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.

1. A) TRUE
2. B) FALSE

 

80)

Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

1. A) Disallow:
2. B) Disallow: /example
3. C) User-agent: /example
4. D) Noindex: /example

 

81)

What is www resolve?

1. A) When a custom page is returned as a result of the web page not being available
2. B) When a web page fails to load
3. C) When the format http://mysite.com redirects to http://www.mysite.com (or visa versa)
4. D) When both http://mysite.com and http://www.mysite.com can be accessed

 

82)

It is better to use hyphens in URLs rather than underscores.

1. A) FALSE
2. B) TRUE

 

83)

What is W3C?

1. A) A syntax error type
2. B) A markup code, that helps search engines crawl a site more efficiently
3. C) A CSS inline style
4. D) A consortium that sets web standards

 

84)

Search engines are able to index websites based on IP instead of name.

1. A) FALSE
2. B) TRUE

 

85)

Which of the following HTTP status codes is returned when a page cannot be found?

1. A) 404
2. B) 401
3. C) 403
4. D) 400

 

86)

A 1-second delay in page response can result in a:

1. A) 2% reduction in conversions
2. B) 7% reduction in conversions
3. C) 50% reduction in conversions
4. D) 20% reduction in conversions

 

87)

Which of the following is NOT mobile friendly?

1. A) Metaview Port tag
2. B) html5
3. C) Apple icon
4. D) Flash

 

88)

Dynamic serving serves different HTML for one URL depending on the user-agent.

1. A) TRUE
2. B) FALSE

 

89)

Which of the following statements is true about a website’s title tags?

1. A) A single title should be duplicated across all pages
2. B) Each title tag should contain a list of the website’s most important keywords
3. C) Each title tag should contain the most important keywords that are relevant to the specific page
4. D) Title tags should not contain any keywords

 

90)

What are external links?

1. A) Links pointing from one domain to another
2. B) Links pointing to between pages on the same domain
3. C) Any link pointing from one page to another

 

91)

Internal links and inbound links are the same.

1. A) TRUE
2. B) FALSE

 

92)

What is the purpose of “nofollow” links?

1. A) To link to a section further down a page
2. B) To prevent PageRank from being passed on to the target page
3. C) To disable links in order to prevent them from redirecting users
4. D) To load the target page in a separate tab in a users browser

 

93)

The meta keywords tag is used by Google as a ranking signal.

1. A) TRUE
2. B) FALSE

 

94)

What is malicious duplicate content?

1. A) Content or blocks of content within or across domains that completely match, deliberately created to manipulate search engines
2. B) Printer only versions of web pages
3. C) Discussion forums that can generate both regular and stripped down pages targeted at mobile devices
4. D) Store items shown or linked via multiple distinct URLs

 

95)

The hreflang tag is used to:

1. A) Allow the search engines to detect which language is being used
2. B) Specify the location on a page to target users in a specific country
3. C) Allow Google to offer the autotranslate option to visitors in order to reach new visitors based on the selected languages
4. D) Provide search engines with alternate versions of a URL to allow them to serve the correct page to their users based on language

 

96)

Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.

1. A) TRUE
2. B) FALSE

 

97)

Anchor text is the name given to the snippet of content used to promote pages in the search results.

1. A) TRUE
2. B) FALSE

 

98)

The Google Pigeon update mainly affects:

1. A) Video Search
2. B) Local Search
3. C) Image Search
4. D) International Search

 

99)

Page tag based web analytics uses IP addresses to identify unique visitors.

1. A) TRUE
2. B) FALSE

 

100)

An XML Sitemap can be tested & submitted to Google using Google Search Console.

1. A) TRUE
2. B) FALSE

 

101)

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

1. A) FALSE
2. B) TRUE

 

102)

In Google Analytics, the value (not set) appears for the selected dimension when no information is available.

1. A) FALSE
2. B) TRUE

 

103)

Google Analytics tracking code should be inserted:

1. A) Just before the closing tag
2. B) Just after the opening tag
3. C) Just before the closing tag
4. D) Just after the opening tag

 

104)

What is NOT a benefit of local SEO?

1. A) Ranking higher for global search
2. B) Increased brand visibility
3. C) Ranking higher in local SERP Increasing conversions
4. D) Increasing conversions

 

105)

All businesses should improve their local SEO.

1. A) FALSE
2. B) TRUE

 

106)

Which of the following redirects is known as the ‘Permanent’ redirect?

1. A) 303
2. B) 301
3. C) 307
4. D) 302

 

107)

Which of the following is not a tool that can be used for social promotion?

1. A) Pinterest
2. B) LinkedIn
3. C) YouTube
4. D) Dropbox

 

108)

Evergreen content has a short shelf life.

1. A) FALSE
2. B) TRUE

 

109)

Which one does not belong to the 3 essential steps of content marketing?

1. A) Promote
2. B) Analyze
3. C) Create
4. D) Stream

 

110)

An inbound link is a link that comes from another domain.

1. A) FALSE
2. B) TRUE

 

111)

ALT tags are:

1. A) Attributions used to describe an image
2. B) Meta tags that highlight an alternate page
3. C) The alternate name for meta title
4. D) Meta tags used to specify the anchor text

 

112)

CMS stands for:

1. A) Command Manager System
2. B) Content Multiplying Service
3. C) Creative Marketing Service
4. D) Content Management System

 

113)

The canonical tag is used to instruct bots that the page can be indexed.

1. A) FALSE
2. B) TRUE

 

114)

The meta description can help to:

1. A) Add comments to the HTML
2. B) Improve rankings
3. C) Increase CTR
4. D) Describe an image

 

115)

URL stands for:

1. A) Ultimate Resourceful Locator
2. B) Unifying Resource Location
3. C) Uniform Resource Locator
4. D) Universal Resource Locator

 

116)

In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.

1. A) TRUE
2. B) FALSE

 

117)

The abbreviation UCE stands for:

1. A) Uncommon communication email
2. B) Unwanted commercial email
3. C) Unsolicited commercial email
4. D) Unsolicited communication via email

 

118)

Above the fold means:

1. A) The visible part of a page
2. B) The part of a webpage that is hidden on a secondary page
3. C) Contents of the page that can be seen after scrolling down
4. D) The area of a webpage that can be seen without scrolling down

 

119)

Affiliate marketing is:

1. A) A revenue model where traffic is generated through social media
2. B) A form of CPC that is commonly used by enterprises only
3. C) A revenue model where website owners earn money by sending visitors to a third party website
4. D) A form of PPC commonly used by small businesses

 

120)

The more pages a website has indexed in Google, the better.

1. A) TRUE
2. B) FALSE

 

121)

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

1. A) FALSE
2. B) TRUE

 

122)

When the URL of a page is changed, it’s usually best practice to:

1. A) Add a 301 redirect to the new location and update inbound links
2. B) Do nothing Google will find the new page and remove the old page from its index
3. C) Add a 302 redirect to the new location and update inbound links
4. D) Remove the old URL from the CMS then fetch the new page as Google

 

123)

The lifetime value of a client refers to:

1. A) The monetary value per customer achieved over a certain period of time
2. B) The total amount the company spends to keep a customer happy
3. C) The money spent on a product or service by the customer each year
4. D) The advertising revenue

 

124)

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:

1. A) Asking questions about the audience and understanding the budget
2. B) Offering a local SEO strategy
3. C) Scaring him with all the lost opportunities so far
4. D) Opening a Facebook Page and an Adwords campaign

 

125)

What is an XML sitemap?

1. A) It is a file that is stored on your computer with information on the structure of the site
2. B) It is a document that references details about all web pages on a site
3. C) It is the backup file that contains all data for a website
4. D) It is the document that tells search engine which parts of a website should be disallowed

 

126)

Flash content is known for being easily indexed by search engines.

1. A) TRUE
2. B) FALSE

 

127)

Dublin core is the list of the core elements of a website.

1. A) FALSE
2. B) TRUE

 

128)

Which one of the below statements is false?

1. A) Broken links are bad for usability but don’t affect SEO
2. B) Broken links send users to nonexisting web pages
3. C) Broken links are bad for usability and reputation
4. D) Broken links have a bad effect on SEO

 

129)

What % of people will abandon your website if it takes more than 3 seconds to load?

1. A) 7
2. B) 1
3. C) 4
4. D) 9

 

130)

A socalled honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.

1. A) TRUE
2. B) FALSE

 

131)

To be considered mobile friendly, a website should have:

1. A) A mobile CSS OR a mobile Redirection
2. B) A mobile CSS
3. C) A mobile CSS AND a mobile Redirection
4. D) A mobile redirection

 

132)

It is a best practice to block javascript and CSS in the robots.txt file.

1. A) TRUE
2. B) FALSE

 

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

 

Google Alerts

Google Keyword Planner

Google Tag Manager

Google Trends

 

https://www.youtube.com/watch?v=eOMn-FFOjh8

 

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

 

Follow tag

Noindex tag

Canonical tag

Nofollow tag

 

Which of these is NOT a Google recognized search operator?

 

related

similar

cache

site

 

Which of these is NOT considered as duplicate content:

 

Content from another page that is hidden behind an image

Content published in a printed magazine as well as on a webpage

Printer-only versions of web pages

Content within or across domains that completely match, deliberately created to manipulate search engines

 

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

True

False

 

Backlinks from Social media channels offer a good source of link juice.

 

False

True

 

What is NOT a benefit of local SEO?

 

Your listing appearing in Google Shopping results

Your listing appearing higher in the results for related searches from users searching in your target location

Your listing appearing in Google Maps

Your listing appearing in the local pack results

 

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

True

False

 

Which of the following is the most important for on-page SEO?

Alt attribute

H1 tag

Keywords tag

Title tag

 

Which of the following tools is not used for backlink analysis?

Google Analytics

Google Search Console

Majestic

ahrefs

 

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

302

303

307

301

 

Which of the following is against Google’s Guidelines?

Paying for links that include the nofollow tag

Adding links from directories

Paying for links to benefit from link juice

Addind links to other sites that pass link juice

 

Which of the following is against Google’s Guidelines?

 

Directory links

Links that pass link juice

Paid links

Text advertisements that use no thefollow tag

 

In Digital Marketing, what does UX stand for?

Universal Experience

User Extension

Unidentified Extract

User Experience

 

The ALT attrubute is:

The alternate name for the meta title

A Meta tag that highlights an alternate page

A Meta tag used to specify the anchor text

Used to describe an image

 

Which of the following tools can be used to identify mobile optimization issues?

Google Mobile-Friendly Test

Google Play

Google Mobile Console

Google’s Dynamic Serving Tool

 

Which of the following characters should be used to separate words in URLs?

Colon

Underscore

Pipe

Hyphen

 

Which of the following redirects has the ‘See Other’ response?

301

303

307

302

 

The meta description can help to:

Add comments to the HTML

Increase Click-Through-Rate

Improve rankings

Describe an image

 

An XML Sitemap is:

A text file used to instruct robots which pages they can crawl and index

A webpage that provides the hierarchy of all pages with links help users navigate a website

A file used to associate the Search console account with a domain

A file that lists all of your web pages along with details of how often they are updated

 

Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

Hummingbird

Penguin

Pigeon

Panda

 

In email marketing, the abbreviation UCE stands for:

Unwanted commercial email

Unsolicited commercial email

Unsolicited communication via email

Uncommon communication email

 

CTR is calculated by the below formula:

(clicks*impressions)/100

(clicks/impressions)*10

(clicks*impressions)/10

clicks/impressions

(clicks/impressions)*100

 

How can a user track activity from their own internal search on their websites?

Using a Heat Map tool

Setting up ‘Site Search’ in Google Analytics

Setting up ‘Site Search’ in Google Search Console

This is not possible

 

How do you check Google’s cache of a page?

Navigating to the page from Google Search

Using the cache: search operator

Checking the HTML of a page

Using Google Analytics reports

 

According to SEO best practice, what is the maximum number of H1 tags a page should have?

There is no limit – H1 tags are used for formatting purposes

2

1

3

 

How might Google make webmasters aware of a manual penalty applied to their website?

Via their Google Search Console account

Google never confirms manual penalties

Via their Google AdWords account

Via their Google Analytics account

 

Which of the following can be used to handle duplicate content?

Parameters

Canonical tags

Header tags

Hashtags

 

How can a company create a forum for dialogue on LinkedIn?

Post updates to the company status

Change the company profile regularly

Use of Groups

Post comments on competitors’ pages

 

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

True

False

 

To be considered mobile-friendly, a website should have:

A mobile CSS AND a mobile Redirection

A mobile CSS OR a mobile Redirection

A mobile redirection

A mobile CSS

 

According to Google Search Console Crawl Errors, Feature Phones are:

Phones without browsers

Phones with browsers that can render mobile versions to a certain extent but never fully

Phones with browsers that are capable of rendering normal desktop pages

Phones with browsers without the capability to render normal desktop webpages

 

Which of the following has not been highlighted as a risky link building method?

Trick question – they can all be risky

Links from Guest Posts

Links from Infographics

 

Which of the following is known as ‘Keyword Cannibalisation’

When a webpage ranks for a non-relevant keyword

All of the above

When more than one page on a single domain has been optimized for the same keyword

When a competitor’s position moves above yours in the search results

 

Which of the following is an important part of improving local search results?

Adding consistent/correct citations

Ensuring your building number is visible in Google Streetview

Sponsoring a local business

Featuring in the Yahoo! Directory

 

Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?

language declaration tag

hreflang=”x-default”

hreflang=”null”

alt tag

 

How can blog owners prevent link spam in their comments sections?

Use “nofollow” tags

Use “canonical” tags

Use “dofollow” tags

Use “noindex” tags

 

The error message “Forbidden” is an example of which HTTP status code?

403

404

303

200

 

which of the following issues can cause duplicate content if not properly handled?

All of the above

No preferred domain set in Google Search Console

Parameters in URLs

URLs available with & without trailing slash

 

Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?

Google Keyword Planner

Google AdWords

Google Search Console

Google Analytics

 

Declaring a language has no effect on SEO as search engines can detect a website’s language.

True

False

 

What is not true about a favicon?

It is an icon associated with a particular website

It is typically displayed in the address bar of a browser

it is used as a logo placeholder to appear on every page

It is also known as a shortcut icon

 

What is an example of a “soft” 404 error?

A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code

A URL that returns a custom 404 page with the 404 HTTP status code

A URL that redirects to a page, that redirects back to the original page, causing an infinite loop

A URL that loads a blank page and returns a 200 HTTP Status code

 

The following URLs are treated as two separate pages so are considered as duplicate content example.com/page-1 and example.com/page-1/

TRUE

FALSE

 

What time of tool would be best for tracking how users are engaging with your web pages?

 

Screencast tool

Heatmap tool

Page crawling tool

HTML parsing tool

 

Which of the following error codes is used when the requested resource has been permanently removed?

 

400

410

406

404

 

Why should the Alt attribute be included when adding images?

 

to provide search engines with details of images

to prevent other websites from using images without concent

to show alternative images in a series of similar images

to allow details of images to be picked up by screenreaders

 

A deep link is:

 

A link to a webpage that is not the homepage

A link to a third party site

A link with formatted anchor text (bold, italic)

A homepage link to an external high authority source

 

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

 

Mobile App

Mobile Viewport

Google Voice intergration

Contact number

 

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

 

FALSE

TRUE

 

In PPC the advertiser pays for:

 

Clicks on their ads

Impression on their ads

Brand visibility

The link juice acquired from the link

 

Evergreen content has a short shelf life, for example a news article.

 

False

True

 

The ALT attribute is:

 

A Meta tag used to specify the anchor text

The alternate name for the meta title

A Meta tag that highlights an alternate page

Used to describe an image

 

The sample size in Google Analytics can be adjusted by:

 

All of these actions will adjust the sample size

Using the ‘Filters’ settings

Adding an instrauction to the robots.txt file

Adjusting a control in the reporting interface

 

robots.txt is:

 

A file that lists all of your web pages along with details of how often they are updated

A text file that instructs robots how to crawl and index web pages

A file to give instructions to Google about how high to rank a certain site

A file used to associate the Search console account with a domain

 

The hreflang tag is used to:

 

Allow the search engines to detect which language is being used

Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages

Specify the location on a page to target users in a specific country
Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language

 

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