SemRush Certification Answers

Which two statements are not true about Google Ads Keyword planner?

• It helps forecast the search volume.

• It is only available in your current location.

• keyword ideas.

• It is a not a free tool.

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

• Maximum, show up

• Higher, convert

• Lower, sell

The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

• Beach chairs

• Best beach chairs

• Best beach chair

• Beach chair

What are Google Search Partners?

• Websites that aren’t Google properties, but have a search box which delivers Google’s search results

• Websites that belong to Google

• Advertising agencies that manage Google search campaigns

Google Ads hierarchy, from largest to smallest, is:

• Campaign ->Account -> MCC -> Ad Group

• Account ->MCC -> Campaign -> Ad Group

• MCC -> Account -> Campaign -> Ad Group

With search advertising, what are advertisers competing with each other for?

• Higher conversion rate

• Ad position

• Number of ad clicks