Which platform should publishers use to sell their inventory in an online marketplace?
- DoubleClick for Networks
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
- DoubleClick Ad Exchange
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Platforms - 2018 Smart Assessment Answers - Academy of Ads
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Which platform should publishers use to sell their inventory in an online marketplace?
AdX inventory is exclusive to GDN and DBM.
What is Google’s advertiser ad server called?
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
First-party data is defined as data owned by the advertiser and collected from online and offline sources.
DoubleClick Bid Manager is restricted to buying Google Media.