What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
- First-party data
- Third-party data
- Proprietary data
- Google data
Home » Platforms - 2018 Smart Assessment Answers - Academy of Ads
Platforms - 2018 Smart Assessment Answers - Academy of Ads
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What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
Point players allow advertisers to pass assets seamlessly between platforms.
What is Google’s solution for deploying pixels across a website?
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
DoubleClick Search is designed to have a similar look and feel to AdWords.