If you wanted to see how a consumer journey moves across devices, what method would be best?
- Cross-device tracking
- Geo-targeting or panel
- Just user-based
- Geo-targeting or user-based
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Customer-centric measurement assessment answers
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If you wanted to see how a consumer journey moves across devices, what method would be best?
If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about?
When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?