Make engaging mobile messages Assessment Answers - Academy for Ads

Learn about mobile's unique features and how to use them to make messages

Tap into the power of mobile's unique capabilities and see how sensors are used to create meaningful messages for your customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

 

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B1.

Which of the following isn't a sensor?

•   mSite
•   Camera
•   Microphone
•   Touch screen

B2.

What are the best sensors to use if you wanted to make an app that lets users virtually experience a new car?

•   Motion and axis
•   Bluetooth and GPS
•   Video camera and bluetooth
•   Motion and proximity

C3.

Call-only ads are like ad call extensions in that they let you start a call with a touch.
How are they different from ad call extensions?

•   Call-only ads don't include a link to a mobile site.
•   Call-only ads run for shorter durations than ad call extensions.
•   Call-only ads don't appear on mobile devices.
•   Call-only ads cost more, but reach farther.

B4.

What are the best sensors to use to send a discount offer to someone walking past your retail outlet?

•   GPS and proximity
•   Video and motion
•   GPS and video
•   Proximity and motion

 

C5.

Which extensions can help drive installs of your mobile app?

•   App extensions
•   Sitelink extensions
•   Structured snippet extensions
•   RSLAs (remarketing lists for search ads)

 

B6.

What would be the best way to explain what a sensor is to a new intern at your company?

•   Technology that enables mobile and desktop devices to capture signals
•   Smart phone features that incorporate video and sound on demand
•   A way of categorizing audience reach through various navigation paths
•   A special asset that is only accessible and functional on a mobile device

A7.

You are working on a campaign for a bike courier company who wants to provide meaningful utility to their customers.
What do you recommend?

•   An app that uses GPS sensors to track all deliveries
•   An mSite that streams real-time biking videos from across the city
•   A bike racing game that lets users play against each other
•   An app that uses Google Cardboard to give a bike courier experience

 

A8.

In a push to lift your company's brand reputation, you created a game that your clients could play to earn store credit.
What would be the purpose of an app like this?

•   To engage by providing an entertaining experience
•   To solve an actual problem with a utility app
•   To provide added value through a functional experience
•   To give solutions to common real-world customer problems

A9.

If your fashion retail client wanted an app that gave users the same experience as a runway model performing a show, what would you be creating?

•   Virtual reality
•   Gaming reality
•   Mixed reality
•   Augmented reality

A10.

What are the key sensors involved in viewing 360 degree video?

•   Motion and gyroscope
•   Microphone and motion
•   Gyroscope and video
•   Touch screen and microphone

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