True or false? It’s impossible to build a launch pad website for a large, enterprise website.
- True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design.
- True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website.
- False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design.
- False — in the strategy process, you’ll need to convince stakeholders to cut out the majority of the website’s content and create a small website.
Explanation: The correct answer is False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design. This response accurately challenges the misconception that building a launch pad website for a large enterprise website is impossible. While it may require adjustments to the approach and potentially more time to develop the initial launch pad due to the complexity and scale of the website, it is still feasible and advantageous. Growth-Driven Design (GDD) principles can be applied to large enterprise websites by prioritizing features, functionalities, and content based on user needs, business goals, and impact. By breaking down the website into manageable phases and focusing on high-impact areas, teams can launch an initial version of the website that provides value and serves as a foundation for ongoing optimization and iteration. While the process may take longer than for smaller websites, it is still more efficient than traditional web design methods, as it allows for quicker deployment and the collection of real user data to inform iterative improvements. Therefore, this answer effectively debunks the misconception that large enterprise websites cannot benefit from a launch pad approach and emphasizes the adaptability and scalability of GDD principles to accommodate varying website sizes and complexities.