Academy for Ads Answers

September 27, 2017 By CertificationAnswers

DoubleClick Search Mobile Basics Assessment Answers – Academy for Ads

Question 1 of 15

Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group.
How many can Jane track within one ad group?

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How do you include cross-device conversion data in bid strategies?

Create a formula column
Manually set device bid adjustments for each ad group
Use cross-environment conversions when computing bid adjustments
Ensure that mobile bid modifiers are automatically optimized

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500.
How much is the value of this action along the purchase funnel?

$2.50
$200
$20
$500

Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

Caller area code
Call start and end time
Click to calls
Call duration

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

More than just the last click
Customer intent
Just the last click
The first and last click

Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com.
How do you ensure their ad directs users to the correct site for their device?

With cross-device conversion reporting
By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
By using Adwords conversion tracker
No action is required, as it’s a single version of the website that works across all devices

How would you track in-app conversions in an Android app?

Floodlight
AdWords conversion tracker
Pure downloads
Google Tag Manager

Hassan’s client places specific value on conversions based on which device they occur on.
How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

Ensure that mobile bid modifiers are automatically optimized
Define the weighted values in a separate application and work with a third party to upload this data
Add a formula column that assigns this weighted value to each device
Use custom Floodlight variables

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station.
What does mobile provide advertisers that enables them to offer this to customers?

Wi-Fi
Cell signals
Context
Customer profiles

Denise has just set up of a call-tracking service and uploaded her first batch of conversions.
How does Denise report on these offline conversions in DoubleClick Search?

Create a custom Floodlight column containing the offline Floodlight activities
She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
By specifying offline activity as the conversion source in her report
Create a formula column that manipulates the existing data in her reports

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app.
What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

Link to the company’s website to avoid the store altogether
Create a separate ad group for each store
Provide a survey question up-front and ask the user what type of device they’re using
Link to each store so the user can click on the correct one

Ingrid’s client is the online sporting goods retailer, Sports Gear.
What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

Sports Gear’s research has shown that their customers also enjoy good coffee.
Sports Gear does not sell snowboards.
Sports Gear has a mobile app on both iOS and Android.
The Sports Gear website looks great on large desktop screens.

What measurement gap can a call-tracking service fill?

Mobile web conversions
Offline conversions
Cross-device conversions
Mobile in-app conversions

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift.
How can she apply a calculation to the data in her report that will provide her client with this information?

Use the Call metrics report
Add the “Actions cross-env” column
Use a formula column
Segment by device

Question 15 of 15

To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?

Age
Country
Affinity category
Device

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Display Remarketing Assessment Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Display Remarketing Assessment Answers – Academy for Ads, learn how to show ads to previous visitors across the Google Display Network. We’ll talk about standard versus dynamic remarketing, creating display ads and bidding.

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What’s an advantage of using AdWords to create your remarketing lists?

You can link AdWords and Google Analytics.
You can use the dynamic ad formats.
You can’t build lists in AdWords.
It’s easy to start.

You want to grow the reach of your remarketing campaigns to more languages and locations.
Which of these is the best reason why this would likely perform well?

Display remarketing auto translates your ads so opening up the language and location targeting will help you reach more people in their native language.
Each device a user owns has a potentially different language setting, so by including more languages, more users can see your remarketing ads.
It’s not a good experiment as users don’t switch locations or device settings.
People on your remarketing lists have been to your website before and may be familiar with your brand. If they travel to a new location or switch their language settings, you want to ensure they can see your ads.

Which of the following attribution reports in AdWords can help you examine how many visits it takes someone to convert?

Ad clicks per conversion
New user versus returning user data
Cross-device conversions
Number of users per month

Let’s say you want to expand your remarketing efforts, but only to people who are currently researching your products and services.
What’s a good feature to try?

Similar audiences
YouTube audiences
In-market audiences
Dynamic audiences

You want to understand the performance differences between all site visitors and members of your remarketing list before making bid adjustments.
What settings should you use to gather this information?

“Target & bid” without a bid adjustment
“Target & bid” with a -100% bid adjustment
“Bid only” without any bid adjustment
“Bid only” with a +100% bid adjustment

Which of these bid strategies would work best with your display remarketing campaigns?

Enhanced cost-per-click (CPC) bidding
Manual bidding
Cost-per-action payment system
Target cost-per-acquisition (CPA) bidding

You’re working with a large ecommerce website containing thousands of products. The business owner would like to show the products that a website visitor viewed directly in the ads.
What type of display remarketing should you use?

Dynamic
Audience
Remarketing lists for search ads
Static

Your boss wants to use dynamic ads, but wants to customize the ad format.
What solution allows you to customize your dynamic ads?

Google Analytics
AdWords Ad Designs
Google Web Designer
Google Image Maker

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Dig into programmatic and Ad Exchange Assessment Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Dig into programmatic and Ad Exchange Assessment Answers – Academy for Ads

Question 1 of 8

You’ve been invited to an auction to bid for inventory against other buyers.
Which transaction type best describes these attributes?

A preferred deal
Open auction
A private auction
A programmatic guaranteed deal

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Helen’s clients require a report of their top sellers delivered to them on the first of each month.
What is the most time-efficient way for Helen to deliver them this report?

Every month, update the query to slice performance breakout by month.
Set a default query to run every time she opens the Query Tool.
Copy an existing query each month.
Schedule the report to automatically run on a monthly basis.

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher.
How would you do this?

Create a proposal under the publisher in question.
Edit one of the existing offers from the publisher.
Send the publisher a message.
Keep searching for offers more suited.

Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

Query Tool
Pretargeting
Real-time-bidding (RTB) Breakout
Marketplace

The dimension “Web property name” provides you with data on what aspect of your account’s performance?

The mobile apps on which ads are served
The seller’s network name on which ads are served
The devices or platforms on which ads are served
The content categories of the pages on which ads are served

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests.
How do you address this to ensure you’re getting the inventory you need?

Review your creatives
Check RTB Breakout details for filtering
Adjust your bidding strategy
Check with your publisher to ensure there are no overlapping deals

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions.
Which deal is best suited for Dave’s client?

A private auction deal
A preferred deal
A programmatic guaranteed deal

Question 8 of 8

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require.
What action can you take to improve performance?

Ensure you do not have any overlapping deals.
Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
Make specific changes on sellers with whom you have a low win rate.

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Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads

B1.
The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?
1. An ad that a user can expand by clicking it
2. An ad that blends seamlessly with surrounding webpage content
3. A static banner ad that displays in mobile apps
4. An ad with high viewability with a low cost per click

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C2.
Which task could be best accomplished using the Ad Exchange Marketplace?
1. Identify available inventory for mobile device types.
2. Identify the optimal bidding strategy for a specific type of mobile creative.
3. View total bids won at auction for a specific mobile creative.
4. View average cost per click for a specific mobile creative.
C3.
Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?
1. Mobile web instream
2. Native video ads
3. Mobile app instream
4. Mobile app interstitial
D4.
Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

+0 / 1
1. Bids lost in auction
2. Tips for winning auctions
3. Monthly budget
4. Ad dimensions
The correct answer was Bids lost in auction .
D5.
Which steps would best help you retrieve information on cost per click for a native advertising campaign?

+1
1. Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
2. Open the Query Tool, query ads by type, and report on the cost-per-click metric.
3. Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
4. Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.
A6.
What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

+1
1. VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
2. Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
3. High-quality MP4 videos are not necessary.
4. “DeviceType” bid request signals are irrelevant.

E7.

While browsing a real estate website on your mobile phone, you come across a native ad.
What best describes its appearance?
1. The ad is rendered in a way to match the look, feel, and function of the site.
2. The ad is a full-sized image.
3. The ad is a banner ad displayed at the top of the screen.
4. The ad is an interactive game.
B8.
Which of the following are features of mobile app interstitials?
1. Full-screen display and high clickthrough rate
2. Desktop compatibility and high available inventory
3. Full-screen display and low clickthrough rate
4. Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory
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Dig Deeper with Google Shopping Assessment Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Dig Deeper with Google Shopping Assessment Answers – Academy for Ads

Learn more advanced concepts of managing a Shopping campaign

Get an in-depth understanding of Google Shopping features, policies, and other ad subtypes that target your customer. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

ADVANCED GOOGLE SHOPPING ASSESSMENT

C1.

Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high.

How can Geoff improve the clickthrough rate for his mobile Shopping ads?

+0 / 1
1. Increase his mobile bid adjustment modifier, so his ads are in the top positions.
2. Focus his campaign on desktop ads instead.
3. Lower his bids, so he can advertise more products.
4. Target users that are not in the same city as his store, so he can reach new customers.
The correct answer was Increase his mobile bid adjustment modifier, so his ads are in the top positions..

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E2.
Which components are unique to local inventory ads?
1. Store location and hours
2. Products sold
3. Prices and sale items
4. Online purchase options
G3.
If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?
1. He will be sent an email explaining that an item has been disapproved for a price mismatch and what to do to fix it.
2. His Merchant Center account will be suspended.
3. He can ignore the first warning. His account will only be suspended if he receives several warnings.
4. He will no longer be able to advertise on Google Shopping.
C4.
How can a mobile-optimized site benefit users with a small screen?

+0 / 1
1. Present a checkout screen that is clear and uncluttered.
2. Offer links to mobile devices with larger screens.
3. Ensure the site only accepts purchases if the user is on a tablet-sized screen or larger.
4. Ensure the mobile site only displays when users are within walking distance to a brick-and-mortar store.
The correct answer was Present a checkout screen that is clear and uncluttered..
A5.
How are Feed Rules used to support a Shopping campaign?

+0 / 1
1. To make simple data transformations to existing product information and supply product data for a Shopping campaign
2. To limit the number of feeds an advertiser can use and prevent abuse
3. To ensure consistency in feeds for agencies managing Shopping campaigns for multiple clients
4. To limit the number of products in a feed to simplify management of a Shopping campaign
The correct answer was To make simple data transformations to existing product information and supply product data for a Shopping campaign.
B6.
When should you use campaign priority?
+0 / 1
1. If a product is in multiple campaigns and you want to determine which campaign should participate in the auction
2. When you have a variety of products advertised in Google Shopping
3. When you have products available for local customers
4. When you have to manage your main website and a mobile site
The correct answer was If a product is in multiple campaigns and you want to determine which campaign should participate in the auction.
F7.
Which of the following could happen if an item is disapproved because it may violate policies regarding alcohol-related items?

+0 / 1
1. Other items containing related keywords could be disapproved as well.
2. Automatic item updates will no longer be available.
3. Nothing happens. Alcohol-related content is always okay.
4. You will no longer be able to access your account.
The correct answer was Other items containing related keywords could be disapproved as well..
E8.
Cait wants to set up local inventory ads so local customers visit her store.
How does she get started?

+0 / 1
1. She sets up Merchant Center, Google My Business Locations, and Adwords accounts.
2. She should create promotions that apply only to local customers.
3. She should do nothing, as local inventory ads are enabled by default.
4. She should enable automatic item updates.
The correct answer was She sets up Merchant Center, Google My Business Locations, and Adwords accounts..

H9.
Which structured data markup attributes are required for automatic item updates?
1. Price or availability
2. Product and offer
3. Price and product
4. Availability and SKU

D10.
Sam at Sports Gear is considering promotions for his Shopping ads.
Which of Sam’s promotions are acceptable under Google Shopping’s policies?

+0 / 1
1. 25% off
2. Up to 90% off
3. 25% off purchases on your birthday
4. Free mystery gift with purchase
The correct answer was 25% off.
G11.
How do Shopping policies ensure a great user experience?

+0 / 1
1. Inappropriate and offensive content are not allowed.
2. All reviewed ad content is approved.
3. Dangerous items like weapons or explosives are the only things not allowed.
4. Merchants cannot collect personal information from their customers.
The correct answer was Inappropriate and offensive content are not allowed..
F12.
If your account has been suspended, how will you be notified?

+0 / 1
1. The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email.
2. You will receive an email only.
3. Your automatic item updates will stop working.
4. Your website will not function.
The correct answer was The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email..
B13.
How do you set priorities for your Shopping campaigns?

+0 / 1
1. You will set priorities in the Campaigns section under “Settings”.
2. You can set up priorities in your Merchant Center.
3. If you enabled automatic item updates, your priorities are already set.
4. When you register product data, you can set priorities.
The correct answer was You will set priorities in the Campaigns section under “Settings”..
H14.
Which of the following is accomplished with automatic item updates?

+0 / 1
1. The price and availability attributes on your Shopping ads are automatically updated when you make changes to these attributes on your website.
2. Your product titles are automatically updated, but everything else has to be changed manually.
3. Any changes you make to your Shopping ads are changed on your website.
4. You receive an alert in your email any time something does not match between your Shopping ads and your website.
The correct answer was The price and availability attributes on your Shopping ads are automatically updated when you make changes to these attributes on your website..
D15.
When launching a large number of promotions, what is the most time-efficient way of uploading a large number of promotions at once?
1. Promotions feed
2. Promotions preview
3. The +Promotions function
4. Merchant Promotions Quick Guide
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Customer Match Assessment Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Customer Match Assessment Answers – Academy for Ads

Question 1 of 9

In order to compare the performance of your audience with all other visitors, you added them as an audience to several ad groups with the setting “Bid only” without any bid adjustments. What’s the first step to understanding the conversion rate differences?

Compare the conversion rates for all ad groups.
Compare the conversion rate differences between your audience data and all data for each ad group.
Compare the conversion rate differences for all keywords in each ad group.
Compare the conversion rate differences for your audience data for each ad group.

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You want to show ads for more searches done by members of your loyalty program. What feature can you combine with Customer Match to do this?

Display remarketing
Dynamic Search Ads
Remarketing lists for search ads (RLSA)
Ad extensions

How can you use Customer Match on Gmail and YouTube to reach customers?

You can show video ads to people on Gmail.
You can reach people that match your customer data and adjust your bids.
You can match customers across Gmail and YouTube and send them offline discounts.
You can reach anyone that’s been to your website before.

You want to see some initial data for your audience targeting before deciding to increase bids. What’s the best way to do this?

Add audiences to your ad groups without a bid adjustment.
Add audiences to all your ad groups with a +100% bid adjustment.
Add audiences to all your ad groups with a -100% bid adjustment.
There isn’t a way to get this type of data.

Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?

Show the person’s name in the headline.
You can’t customize ads in this manner.
Buy your next insurance package from us.
Save 10% on bundled policies.

You want to re-engage customers who haven’t bought from you in over a year with a special offer. What can you do?

Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the “Target & bid” setting. Create ads that include the special offer.
Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Change the ads in all your search campaigns to include the special offer.
Use remarketing lists for search ads (RLSA) to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the “Target & bid” setting. Create ads that include the special offer.
Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the ‘”Bid only” setting. Create ads that include the special offer.

How many matching email addresses must you have to enable Customer Match in AdWords?

50
100
1,000
500

Your client or manager is worried that uploading customer’s email addresses can unsafely expose the information. What can you do before you upload the email addresses to protect the information?

Delete your audience data
Delete the files
Hash the emails
Tag the emails

Question 9 of 9

You want to understand the performance differences between all site visitors and members of your audience before making bid adjustments. What settings should you use to gather this information?

“Target & bid” with a -100% bid adjustment
“Bid only” without any bid adjustment
“Target & bid” without a bid adjustment
“Bid only” with a +100% bid adjustment

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Academy for Ads Answers

Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group?

How do you include cross-device conversion data in bid strategies?

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?

Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?

How would you track in-app conversions in an Android app?

Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

What measurement gap can a call-tracking service fill?

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?

To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?

What’s an advantage of using AdWords to create your remarketing lists?

You want to grow the reach of your remarketing campaigns to more languages and locations. Which of these is the best reason why this would likely perform well?

Which of the following attribution reports in AdWords can help you examine how many visits it takes someone to convert?

Let’s say you want to expand your remarketing efforts, but only to people who are currently researching your products and services.What’s a good feature to try?

You want to understand the performance differences between all site visitors and members of your remarketing list before making bid adjustments. What settings should you use to gather this information?

Which of these bid strategies would work best with your display remarketing campaigns?

You’re working with a large ecommerce website containing thousands of products. The business owner would like to show the products that a website visitor viewed directly in the ads. What type of display remarketing should you use?

Your boss wants to use dynamic ads, but wants to customize the ad format. What solution allows you to customize your dynamic ads?

You’ve been invited to an auction to bid for inventory against other buyers. Which transaction type best describes these attributes?

Helen’s clients require a report of their top sellers delivered to them on the first of each month. What is the most time-efficient way for Helen to deliver them this report?

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. How would you do this?

Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

The dimension “Web property name” provides you with data on what aspect of your account’s performance?

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. How do you address this to ensure you’re getting the inventory you need?

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client?

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?

The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

Which task could be best accomplished using the Ad Exchange Marketplace?

Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

Which steps would best help you retrieve information on cost per click for a native advertising campaign?

What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

While browsing a real estate website on your mobile phone, you come across a native ad.What best describes its appearance?

Which of the following are features of mobile app interstitials?

Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high.

How can Geoff improve the clickthrough rate for his mobile Shopping ads?

Which components are unique to local inventory ads?

If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?

How can a mobile-optimized site benefit users with a small screen?

How are Feed Rules used to support a Shopping campaign?

When should you use campaign priority?

Which of the following could happen if an item is disapproved because it may violate policies regarding alcohol-related items?

Cait wants to set up local inventory ads so local customers visit her store. How does she get started?

Which structured data markup attributes are required for automatic item updates?

Sam at Sports Gear is considering promotions for his Shopping ads. Which of Sam’s promotions are acceptable under Google Shopping’s policies?

How do Shopping policies ensure a great user experience?

If your account has been suspended, how will you be notified?

How do you set priorities for your Shopping campaigns?

Which of the following is accomplished with automatic item updates?

When launching a large number of promotions, what is the most time-efficient way of uploading a large number of promotions at once?

In order to compare the performance of your audience with all other visitors, you added them as an audience to several ad groups with the setting “Bid only” without any bid adjustments. What’s the first step to understanding the conversion rate differences?

You want to show ads for more searches done by members of your loyalty program. What feature can you combine with Customer Match to do this?

How can you use Customer Match on Gmail and YouTube to reach customers?

You want to see some initial data for your audience targeting before deciding to increase bids. What’s the best way to do this?

Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?

You want to re-engage customers who haven’t bought from you in over a year with a special offer. What can you do?

How many matching email addresses must you have to enable Customer Match in AdWords?

Your client or manager is worried that uploading customer’s email addresses can unsafely expose the information. What can you do before you upload the email addresses to protect the information?

You want to understand the performance differences between all site visitors and members of your audience before making bid adjustments. What settings should you use to gather this information?

Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group.
How many can Jane track within one ad group?

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500.
How much is the value of this action along the purchase funnel?

Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com.
How do you ensure their ad directs users to the correct site for their device?

Hassan’s client places specific value on conversions based on which device they occur on.
How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station.
What does mobile provide advertisers that enables them to offer this to customers?

Denise has just set up of a call-tracking service and uploaded her first batch of conversions.
How does Denise report on these offline conversions in DoubleClick Search?

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app.
What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

Ingrid’s client is the online sporting goods retailer, Sports Gear.
What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift.
How can she apply a calculation to the data in her report that will provide her client with this information?

You want to grow the reach of your remarketing campaigns to more languages and locations.
Which of these is the best reason why this would likely perform well?

Let’s say you want to expand your remarketing efforts, but only to people who are currently researching your products and services.
What’s a good feature to try?

You want to understand the performance differences between all site visitors and members of your remarketing list before making bid adjustments.
What settings should you use to gather this information?

You’re working with a large ecommerce website containing thousands of products. The business owner would like to show the products that a website visitor viewed directly in the ads.
What type of display remarketing should you use?

Your boss wants to use dynamic ads, but wants to customize the ad format.
What solution allows you to customize your dynamic ads?

You’ve been invited to an auction to bid for inventory against other buyers.
Which transaction type best describes these attributes?

Helen’s clients require a report of their top sellers delivered to them on the first of each month.
What is the most time-efficient way for Helen to deliver them this report?

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher.
How would you do this?

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests.
How do you address this to ensure you’re getting the inventory you need?

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions.
Which deal is best suited for Dave’s client?

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require.
What action can you take to improve performance?

While browsing a real estate website on your mobile phone, you come across a native ad.
What best describes its appearance?

Cait wants to set up local inventory ads so local customers visit her store.
How does she get started?

Sam at Sports Gear is considering promotions for his Shopping ads.
Which of Sam’s promotions are acceptable under Google Shopping’s policies?