Sorry, no content matched your criteria.
100-101 Meta (Facebook) Certified Digital Marketing Associate Answers
100-101 Meta (Facebook) Certified Digital Marketing Associate Answers
Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger.
Prepare your exam with more practice questions with explanations:
Practice Test - Digital Marketing Associate - A
What should be the first step in planning a marketing campaign on the Facebook App?
The first step in planning a marketing campaign on the Facebook App is to align the business goal with a Facebook campaign objective.
What is the first step required to establish a business presence on the Facebook App?
The first step required to establish a business presence on the Facebook App is to create a Page.
Which two payment methods are acceptable in the billing section in Ads Manager? (Choose 2)
Select 2 Correct Responses
Both a credit card and a debit card are acceptable forms of payment in Ads Manager.
Which Facebook App solution can help to create a sense of community with an audience?
Groups is a solution intended to create a greater sense of community with an audience.
What's the difference between reach and impressions?
Impressions refers to how many times an ad appeared on a screen, and could include the same person seeing an ad several times. Reach is an estimate of how many people saw an ad.
Which two ad placement platforms are available when you create an ad in Ads Manager? (Choose 2)
Select 2 Correct Responses
Audience Network and Instagram feed are both placement options when you create an ad in Ads Manager.
A business wants to set up a split test.
At which level should the business choose this option?
The business should choose the split test option at the campaign level.
What can a boosted post help an advertiser achieve?
A boosted post can help an advertiser increase engagement on Page content.
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them.
What solution should the business try?
A business with multiple high-quality photos that's interested in video should try the slideshow format.
What is a similarity between a boosted post and an ad on the Facebook App?
A boosted post and a Facebook ad both require budget to be shared with a wider audience.
To maximize audience attention to still images in an ad campaign, which strategy should you use?
To maximize audience attention on still images, create a slideshow of the images.
Which two Meta solutions enable businesses to communicate privately and instantly with customers? (Choose 2)
Select 2 Correct Responses
WhatsApp and Messenger help businesses communicate privately and instantly with their customers.
Which two types of posts can be boosted on the Facebook App? (Choose 2)
Select 2 Correct Responses
You can boost special offers and event promotion posts.
An online store wants a database of customer information but it does not have the Meta pixel installed.
Which campaign objective meets this business goal?
The campaign objective that would help an online store develop a database of information without the Meta pixel is Lead Generation.
Which two variables are available for split tests? (Choose 2)
Select 2 Correct Responses
Audience and placement are variables available for split tests.
How many levels exist when creating an advertising campaign on the Facebook App?
Three levels exist in the Facebook campaign structure: ad, ad set and campaign.
Which three parameters can be used to reach potential customers and determine a Core Audience? (Choose 3)
Select 3 Correct Responses
What allows advertisers to create rules for URLs with the Meta pixel to measure specific customer actions?
A brand wants to send more people to the App Store to download its app.
Which campaign objective is most relevant?
How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?
A business can boost a post to increase its reach without creating a campaign in Ads Manager.
What are the first two campaign objective categories in the ads creation flow? (Choose 2)
Select 2 Correct Responses
The first two campaign objectives in the ads creation flow are Awareness and Consideration, which also follows the marketing funnel.
What are three primary uses of a Facebook business Page? (Choose 3)
Select 3 Correct Responses
Businesses can use their Facebook business Page as an online storefront, and to connect with customers and potential employees.
What action does a business want its customers to take if it selects Engagement as its campaign objective?
When a business selects Engagement as the campaign objective, Likes on a post is one of the desired actions for customers to take.
Which interface can be used to set up an ad campaign for the Facebook App?
Use Ads Manager to set up a Facebook ad campaign.
Which of the following is a benefit of reviewing conversion events with a Meta pixel?
The benefit of reviewing conversion events with a Meta pixel is that businesses can determine optimal advertising strategies.
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.
What caused this result?
If a business notices a higher estimated reach when it selects automatic placements, it's because automatic placements more efficiently allocate the ad set budget.
You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?
A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service.
Which campaign objective should be used to meet this business goal?
If a company wants more people to start conversations through Messenger or Whats App, it should use the Messages campaign objective, which is part of the Consideration category.
A bank releases a mobile banking app and wants to increase app downloads with its new customers.
Which campaign objective should the bank use?
When can you include a link to your website?
When you create a Facebook or Instagram ad, you can include a link to your website.
Practice Test - Digital Marketing Associate - B
What is a benefit of using an ad instead of a regular Page post on the Facebook App?
A key benefit of a Facebook ad is that it can be delivered to a specific audience.
A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign.
What should be used?
Where is the pixel installed?
A business installs the pixel in the code of its website.
Which Instagram surface allows a business to connect with individuals or groups of people?
Direct allows businesses to connect with individuals or groups of people.
Which of these is an ad account permission granted to the analyst role?
The analyst role has the permission to access reports.
A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people.
What target might explain the low reach number?
The low reach number is a result of targeting ads to such a small group (women, ages 18-35 in London who like vegan shoes).
A brand wants to show ads at certain times.
How should the brand schedule ads?
If a brand or business wants to show ads at certain times, it should schedule the times and days to show the ads.
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
The business should create a post to make sure its customers are made aware of its new store hours organically.
Which of the following apps can be used to view Ads Manager on mobile?
What feature is unique to Stories on Instagram and the Facebook App?
Instagram Stories and Facebook Stories feature ephemeral content that disappears after 24 hours unless saved as a highlight.
What are two benefits of selecting automatic placements? (Choose 2)
Select 2 Correct Responses
When you select automatic placements, it gives the ad delivery system increased flexibility to find the best results and typically generates the most efficient use of budget and helps control costs.
A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market.
Which two ad objectives are appropriate for this retailer? (Choose 2)
Select 2 Correct Responses
To introduce a brand to a new market, Brand Awareness and Reach, both in the Awareness category, are appropriate.
A business wants to acquire new customers and increase sales.
Which strategy should the business select?
To acquire new customers and increase sales, a business should create a campaign with the Conversions objective.
What is a reason that an ad would be rejected on the Facebook App?
Who do businesses try to reach with a lookalike audience?
The purpose of a lookalike audience is to reach people who are similar to an existing audience.
An advertiser wants to get a high-level view of how all of their campaigns are performing.
Which level should they view to see these results?
To get an overview of how all of their campaigns are performing, an advertiser should view results at the ad account level.
What can a Facebook group help a business do?
A Facebook group is an online community to connect with new people, share knowledge and get support from people of similar interests. For a business, a group creates a space for people to communicate about topics and interests related to the business.
Which element is required to create a Custom Audience from website visitors?
To create a Custom Audience from website visitors, a business needs to install the Facebook pixel.
In what order is an advertising campaign created on the Facebook App?
To create a Facebook advertising campaign, start with the campaign, then the ad set and finally the ad.
Which of these is part of the Consideration objective category?
Messages is part of the Consideration objective category.
A brand has a new goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App.
Which campaign objective is appropriate for this brand?
If a brand wants more people to share, like and comment on individual posts, the appropriate campaign objective is Engagement.
When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business?
On Instagram, engage followers with hashtags and locations. Also, like or comment on photos that people have tagged the business in.
What action does a business want its customers to take if it selects Traffic as its campaign objective?
When a business selects Traffic as the campaign objective, the desired action is to is for customers to visit its website.
What is the main difference between the Traffic and Conversions objectives?
What is organic reach?
Organic reach refers to the number of people who have seen a post through unpaid distribution.
A brand launches a new website and wants to encourage people to visit it.
What should the brand select first to create the campaign?
If a business wants to encourage people to visit its website, the first step in campaign setup is to select the appropriate Facebook ad objective.
Which two actions can be performed by the Page moderator on a client Page? (Choose 2)
Select 2 Correct Responses
A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After running the ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results?
When you multiply the number of clicks by the cost per click, the amount the store owner spent is approximately $80.
Practice Test - Digital Marketing Associate - C
Why would an advertiser install a Meta pixel? (Choose 2)
Select 2 Correct Responses
The Meta pixel helps advertisers reach the appropriate audience, and enables them to retarget people who have previously visited their website. Since Meta uses people-based-marketing, the pixel helps advertisers measure the results of advertising across devices.
Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?
A Facebook Page lets people, public figures, businesses, brands, organizations and non-profits create a presence on the Facebook App and connect with the Facebook community.
To create an audience of people that signed up for a business newsletter, which audience creation tool should a business use?
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Meta. You can use sources like customer lists, website or app traffic, or engagement on Meta, to create Custom Audiences of people who already know your business.
An advertiser recently installed the Meta pixel on its website.
At what level should the advertiser choose the conversion event optimization?
Optimizations are always chosen at the ad set level during campaign creation.
To activate the ad scheduling feature, which setting should you select?
A lifetime budget lets you set an amount to spend over the lifetime of an ad set. Our system will automatically try to evenly spread the amount you spend across the period of time that you've selected.
Where can an advertiser create a Custom Audience or lookalike audience?
Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements. Page Insights helps you understand more about the audience that engages with your content and which content resonates most with them. Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across the Facebook App, Instagram and Audience Network.
Which feature is available for a Page post?
Add a video is available as a non-paid feature on a post. All other options are available on our paid platform Ads Manager.
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
A Custom Audience is an ad targeting option that enables you to find your existing audiences among people who are on Meta. You can use sources like customer lists, website or app traffic, or engagement on Meta to create Custom Audiences of people who already know your business.
A business wants to sell products online.
What ad format displays both a video and a product?
On a business Page within the Facebook App, where can a business review results for its boosted posts? (Choose 2)
Select 2 Correct Responses
Results of boosted posts may be viewed on the Page post or Page Insights.
A retail business is launching a new shoe line with eight different style and color combinations. All styles must be shown to the audience. However, the business isn't sure which products will sell best. The business wants to link each style page directly to the product to receive pixel information.
Which ad format should the retailer use to meet these requirements?
Which Facebook campaign objective should be selected to generate sales on a website or app?
The Conversions objective is built to increase action on a site to help grow your business through direct response actions.
What is the first step of the campaign creation process in Ads Manager?
A business wants to forecast reach.
Which tool should an advertiser use to perform this task?
An advertiser is about to deliver a campaign on the Facebook App.
Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign?
The answer should be "Ad set" not "Ad" because the question is referring to the placement selection.
What is the first course of action required to establish a business presence on Instagram?
A personal profile needs to be converted to a business profile to access features not available on the personal profile.
A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18–34 interested in food and dining. The client has two types of creative: a ThruPlay video and a six-second video.
Which objective and placements should the client use?
The Reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. Instagram Stories, Instagram Feed and Facebook Feed all support six and 10 second length videos.
Which two settings can you change at the ad set level? (Choose 2)
Select 2 Correct Responses
Bid amount and placement are both selected at the ad set level. Image and headline are both selected at the ad level. Objective is selected at the campaign level.
What is the structure of an ad campaign on the Facebook App?
A campaign consists of one or more ad sets which contain individual ads.
A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression.
Which metric should be used to measure success?
To measure success, the restaurant should refer to video plays, which represents the number of times a video starts to play. This counts each video impression and excludes replays.
A candy company delivers a campaign to generate maximum sales through its website.
Which metric should the company use to evaluate the success of the campaign?
A conversion occurs when a customer completes a desired goal, such as filling out a form or making a purchase.
Practice Test - Digital Marketing Associate - D
A brand wants to increase customer acquisition and provide customer service with automated responses.
On which app should the brand conduct business?
Messenger enables people to conveniently and privately connect with one another on mobile and desktop computers. All Facebook business Pages have access to Messenger, which they can use to quickly and efficiently respond to customers. Businesses can use Messenger to help increase customer acquisition, facilitate transactions, raise awareness and provide customer service with tools like greetings, automated responses and away messages.
A marketing executive needs to see a visual representation of a campaign performance in Ads Manager.
In which tab can this representation be found?
Click View Charts to open the insights side pane to see a visual representation of your ads performance.
View Results On Your Facebook Ad in Ads Manager
A brand is working with two different creatives: one with a clear Call To Action and the other with no Call To Action. The brand needs to confirm which creative drives more sales with a lower cost.
How should the brand determine this information?
The correct answer was "Run a Split Test at Creative level".
Which two reasons can cause an ad to reach only a limited audience? (Choose 2)
Select 2 Correct Responses
A marketing expert has the following assets to build a Conversions Campaign:
- 2 vertical videos
- 3 square videos
- 5 photos
The marketing expert has a small budget.
Which campaign setup should be used?
Why We Recommend Automatic Placements
We recommend Automatic Placements because it allows our delivery system to make the most of your budget.
About Asset Customization For Placements
Asset customization for placements lets you tailor creative assets to placements
A brand is planning an upcoming campaign that will include a 30-second TV ad and video ads on the Facebook family of apps. The brand wants to run the same video asset from TV on the Facebook campaign.
What should the digital marketing associate recommend?
Which two actions should an advertiser take when an ad is rejected? (Choose 2)
Select 2 Correct Responses
After an ad is reviewed, advertisers will receive a notification stating whether it has been approved. If it's approved, Facebook will start running the ad and its results will begin to appear on Ads Manager. If your ad is rejected, you can edit it to make sure it meets the Advertising Policies. When you edit an ad and save your changes, it will be resubmitted and reviewed again.
An ecommerce brand experiences significant dropoff from link clicks due to long load times on their website. The brand wants to display their catalog natively on the platform to shorten the customer journey and capitalize on incremental conversions.
Which format should be used to accomplish this?
What are ad targeting selection tools?
Help your ads find the people who will love your business.
Core Audiences - Define an audience based on criteria such as age, interests, geography and more.
Custom Audiences - Get back in touch with people who have engaged with your business, online or off.
Lookalike Audiences - Reach new people whose interests are similar to those of your best customers.
Ad Targeting: Help your ads find the people who will love your business
What is the purpose of boosting a post versus a traffic objective in ads manager?
The purpose of boosting a post is to reach people more likely to engage with it. Engagement includes actions such as reacting to, commenting on or sharing the ad.
About Advertising from Your Page
What is the recommended source audience size to create a Lookalike Audience?
Where is the option located to change currency?
Which types of Custom Audiences can be created?
A car brand launches a new model and needs people to sign up for a test drive. The brand asks their agency to prepare a Video Views campaign to showcase the car's features.
Which type of campaign should the agency recommend?
Lead Generation. Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.
Choose the Right Objective
A brand needs to set up a new channel for customer care in Messenger.
Which step should the brand take first?
Messenger Basics: Get started with Messenger.
An advertiser wants to choose only Facebook feed to run ads.
Which option should the advertiser use?
What are the two main ways to create a split test? (Choose 2)
Select 2 Correct Responses
A/B Tests Types Available on Facebook
A brand is using a 15-second video in their upcoming campaign and aims to maximize the number of videos played to completion.
Which metric should be used to evaluate campaign success?
Thruplay refers to the number of times a video was played to completion, or for at least 15 seconds.
Which two Meta business solutions should be the main source for signals on campaigns? (Choose 2)
Select 2 Correct Responses
As the ads ecosystem is evolving to give people more power to control the data shared with advertiser and digital platforms (such as Meta), Meta has launched the Conversion API to help advertisers to keep tracking the signal from people on their website, making it possible to target them back via campaigns on the Facebook App and Instagram.
A large campaign for a brand will launch next month. A team is preparing the creative assets to run ads on Instagram. Guidelines must be shared with the creative team.
Which three guidelines are considered best practices for Instagram feed and stories? (Choose 3)
Select 3 Correct Responses
What are the main benefits of using Ads Manager instead of boosting page post?
The correct answer was "Different Placements, Specific Objectives, Creative Control and advanced targeting capabilities".
The Difference Between Boosted Posts and Facebook Ads
An apparel brand wants to use a video creative in their new campaign to boost foot traffic to different stores in the city.
Which objective should the brand choose?
What are the main benefits of campaign budget optimization?
Set a campaign budget with flexibility in how that budget is spent across ad sets.
Simplify campaign setup and reduce the number of budgets you have to manage manually.
About Campaign Budget Optimization
An agency is running ads for several advertisers. To guarantee that advertisers have individual payment methods, the agency created separate ad accounts per advertiser. One of the advertisers wants access to the ad account only to see reports and the ad's performance related to its brand.
What is the correct permission to give to the advertiser?
An ecommerce brand needs to retarget customers who visited their website within the past 30 days.
Which type of audience should the brand use to accomplish this goal?
The correct answer was "Custom Audience".
Ad Targeting: Help your ads find the people who will love your business
Refer to the exhibit.
CAMPAIGN NAME | REACH | IMPRESSIONS | FREQUENCY | COST | COST PER CONVERSION | CONVERSIONS |
Campaign 1 | 10,075 | 11,386 | 1.12 | $29.02 | $9.67 | 3 |
Campaign 2 | 32,982 | 33,399 | 1.01 | $17.43 | $4.46 | 4 |
Campaign 3 | 21,529 | 22,393 | 1.44 | $58.04 | $11.61 | 5 |
Campaign 4 | 27,255 | 27,896 | 1.32 | $34.86 | $5.81 | 6 |
An advertiser needs to get customers at the lowest cost.
Which campaign should the advertiser use?
A digital marketer is preparing to start a new campaign on Instagram. The marketer does not have a creative team to edit the images (1x1) to fit the size of stories (9:16).
Which Facebook tool should be used to create mock-ups and edit the images to run ads that fit all placements?
Creative Hub is the only possible answer as this is the only creative tool from Facebook to advertisers available.
A store begins an online newsletter to share updates and new inventory.
The store needs to encourage interested people to join the email list.
Which ad campaign objective should be used?
Which tool can be used to personalize the creatives by placement in a campaign?
Asset customization for placements lets you tailor creative assets to placements on the Facebook App, Instagram, Audience Network and Messenger.
About Asset Customization For Placements
A car dealership is launching a new campaign to obtain a new client list for sales representatives to use for outbound prospecting calls.
Which objective should be used to meet this goal?
The correct answer was "Lead Generation".
Some old Questions and Answers
Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?
- Pages
- Groups
- Profiles
- Events
What is the primary goal of a Facebook group?
- A space to communicate about shared interests with certain people on Facebook
- A space where businesses can display and sell products in Facebook shop
- A space to organize and respond to public Facebook events
- A space where businesses can visualize Facebook Page performance
What is the minimum criteria to receive the "very responsive to messages" badge?
- A response rate of at least 70% and a response time of less than 30 minutes
- A response rate of at least 80% and a response time of less than 20 minutes
- A response rate of at least 90% and a response time of less than 15 minutes
- A response rate of at least 95% and a response time of less than 15 minutes
The very responsive to messages badge shows people which Pages respond quickly and consistently to private messages. To get the badge, your Page must have achieved both of the following: a response rate of 90% or more, and a response time of less than 15 minutes.
What is the first course of action required to establish a business presence on Instagram?
- Switch a personal profile to a business profile
- Add pertinent business information
- Post content using relevant hashtags
- Start following similar business accounts
What are two roles available to manage an ad account? (Choose 2)
Select All Correct Responses
- Administrator
- Advertiser
- Viewer
- Planner
The Administrator has full access to an ad account. Advertisers can view, access reports and create ads.
What is an advantage of using the slideshow format when designing a mobile creative?
- It works well in areas with limited connectivity
- It is the most interactive ad format
- It always puts the brand first
- It uses 3D animation
Slideshow is a lightweight video ad created from a series of still images for areas with limited internet connectivity.
Which feature is available for a Page post?
- Select a placement
- Assign a budget
- Select an objective
- Add a video
Adding a video is available as a non-paid feature on a post, all other options are available on our paid platform Ads Manager.
What is the structure of a Facebook ad campaign?
- Ad set --> ad
- Campaign --> ad set
- Campaign --> ad set --> ad
- Ad set --> ad --> campaign
A campaign consists of one or more ad sets which contain individual ads.
What is the first built-in step for the campaign-creation process in Ads Manager?
- Create a Lookalike Audience based on website visitors
- Align the business goal to an advertising objective
- Select where ads will be seen through placements
- Identify the right creative for the campaign
It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.
The Facebook Conversion objective is built to drive action on a site to help grow your business through direct response actions.
What action would a business want its customers to take if it selects Conversions as its campaign objective?
- Make a purchase
- View a video
- Install an app
- Like a post
What are two benefits of Facebook pixel? (Choose 2)
Select All Correct Responses
- Helps advertisers reach the right people
- Measures in-app activity
- Measures the results of an ad across devices
- Helps advertisers to create ad mock-ups
The Facebook pixel helps advertisers reach the right people by allowing them to retarget people who have visited their website previously. Since Facebook uses people-based-marketing, the pixel helps advertisers measure the results of advertising across devices.
Which two ad placement options are available in Instagram? (Choose 2)
Select All Correct Responses
- Marketplace
- Feed
- Right column
- Stories
Feed and Stories are both placements available on Instagram. Right column and Marketplace are Facebook placements. Reels is a short-form video format.
Feed and Stories are both placements that are available in Instagram. Right column and Marketplace are Facebook placements.
What is a valid reason that an ad would be rejected by Facebook?
- The link to the landing pages included content that was relevant to the ad
- An image within the ad focused on individual body parts
- Lead ads were used to receive email, first name and phone number
- The ad used a video ad that was originally created for television
Facebook Advertising Policy prohibits the use of ads focused on individual body parts.
On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2)
Select All Correct Responses
- Audience Insights
- Page post
- Page Insights
- Audience Network
- Page settings
Posts are boosted directly from the advertiser’s page, reporting for these posts is done through the page as well.
An advertiser recently installed the Facebook pixel on its website.
At what level should the advertiser choose the conversion event optimization?
- Ad set
- Ad
- Ad account
- Campaign
An advertiser is delivering a Facebook campaign and recently created an Instagram business profile.
Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?
- Ad set level
- Ad level
- Ad account level
- Campaign level
The ad’s identity determines who the advertisement is being delivered from (Facebook Page or Instagram Page of a brand). The identity is selected at the ad level.
Which two settings can be changed at the ad set level? (Choose 2)
Select All Correct Responses
- Image
- Bid amount
- Placement
- Objective
- Headline
Bid amount and placement are both selected at the ad set level. Image and headline are both selected at the ad level, objective is selected at the campaign level.
A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers.
Which objective should the retailer apply?
- Lead Generation
- Video Views
- Store traffic
- Brand Awareness
The store traffic marketing objective allows you to create ads to drive foot traffic to your physical stores and boost sales in your stores.
A car dealership wants to receive data information on Facebook from potential customers to increase test drives.
Which ad objective is appropriate for this business?
- Lead Generation
- Traffic
- Engagement
- Brand Awareness
Lead Generation ads are used to collect sign-ups for newsletters, price estimates and business information, which makes them an effective way to identify potential customers and share relevant information with them in the future.
A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video.
Which objective and placements should the client use?
- Traffic objective on Instagram Stories, Instagram feed and Facebook feed
- App Installs objective on Facebook feed and Instagram feed
- Reach objective on Instagram Stories, Instagram feed and Facebook feed
- Lead Generation objective on Facebook feed and Instagram Stories
The reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. In addition, Instagram Stories, Instagram Feed and Facebook Feed all support 6 and 10 second length videos.
Where can an advertiser create a Custom Audience or Lookalike Audience?
- Audience Insights
- Page Insights
- Audiences
- Campaign Planner
Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements; Page Insights helps you understand more about the audience engaging with your content and which content in particular resonates most with them; Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across Facebook, Instagram and Audience Network.
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
- Page followers
- Custom Audience
- Behaviors
- Lookalike Audience
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?
- Core Audience
- Custom Audience
- Lookalike Audience
- Saved audience
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information.
Which ad format should the retailer use to meet these requirements?
- Video
- Single image
- Carousel
- Slideshow
Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.
A business wants to sell products online.
What ad format clearly displays both a video and a product?
- Collection
- Slideshow
- Stories
- Video
Which setting must be selected to activate the ad scheduling feature?
- Lifetime budget
- Daily budget
- Accelerated delivery
- Automatic placements
A business wants to forecast reach.
Which tool should an advertiser use to perform this task?
- Estimated daily results
- Analytics
- Attribution
- Audience Insights
Estimated reach and daily estimated results appear when you create or edit an ad set. These estimations can give you context on how much to increase your budget to get the number of conversions you want. The predictions are a way to understand what results you could get without having to spend any money.
A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set.
Where can this be found?
- The Campaigns tab within Ads Manager in the Amount Spent column
- The Campaigns tab within Ads Manager in the Budget column
- The Ad Set tab within Ads Manager in the Amount Spent column
- The Ad Set tab within Ads Manager in the Budget column
Ads Manager shows you how your advertising helps achieve your business goals across the Facebook App, Instagram and Audience Network. You can also examine results for each campaign, ad set or ad by navigating to Campaigns, Ad Sets or Ads.
Ads Manager shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. you can also dive into results for each campaign, ad set or ad by selecting the Campaigns, Ad Sets or Ads tab.
A candy company delivers a campaign to generate maximum sales of its candies.
Which metric should the company use to evaluate the success of the campaign?
- Reach
- Impressions
- Clicks
- Conversions
A conversion occurs when a customer completes a desired goal, such as filling out a form or making a purchase.
Facebook Blueprint Test taker tips
Testing Experience
More info about the certification:
facebook.com/business/learn/certification/exams/100-101-exam
Meta Certifications:
- 100-101 Meta Certified Digital Marketing Associate Answers
- 200-101 Meta Certified Marketing Science Professional Answers
- 300-101: Meta Certified Creative Strategy Professional Answers
- 400-101: Meta Certified Media Planning Professional Answers
- 410-101: Meta Certified Media Buying Professional Answers
- 500-101: Meta Certified ads product developer I Answers
- 510-101: Meta Certified Advanced Marketing Developer Answers
- 520-101: Meta Certified Advertising API Developer Answers
- 600-101: Meta Certified Community Manager Answers
- 700-101 Meta Certified Spark AR Creator Answers