Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
A page with information on instrument rentals and a contact form
His homepage, with links to instrument sales, rentals, and music lessons
A page with information on music lessons and a contact form
A page with a wide selection of instruments for sale
Explanation:
The landing page experience status describes whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions like sales or sign-ups. You should make sure your landing page is clear and useful to customers, and that is related to your keyword and what customers are searching for. All these factors can play a role in determining your landing page experience status.
Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
Landing page relevance is a key factor. Your campaigns just can’t work if you’re sending potential customers to irrelevant pages. It’s just a waste of your marketing budget.
In this case, you create an ad group for instrument rentals. People who are looking for renting an instrument, in most cases won’t be interested in buying one right now. Just don’t be lazy, make a special landing page, not just sending to product category page for example. Custom landing pages are always better.
Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
Read more here: https://support.google.com/adwords/answer/14086?hl=en
