“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?
- A Writing engaging online copy
- B Keeping the target audience in mind
- C Understanding the user journey
- D Being consistent in your approach to copy
Explanation:
This is an example of A Writing engaging online copy. A great hook or opening sentence is important to draw people in because online attention spans are shorter. This means that you have a limited amount of time to grab the reader’s attention and convince them to keep reading. By writing engaging copy that hooks the reader from the start, you can increase the chances that they will stay engaged with your content and take action based on your message.