What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
Explanation:
We tend to see 50% more conversions at a similar cost-per-acquisition (CPA) when advertisers add Responsive Display Ads to their image ad campaigns. That is why it is considered cost-effective compared to other formats.
Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. This ability makes its reach extended.
- Learn more here: Skillshop Display Certification
- Fifth chapter: Deliver the Right Message on Google Display Ads
- Sub-Chapter: Responsive Display Ads
The correct answers are Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats and Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Responsive display ads offer cost-effectiveness by allowing advertisers to potentially achieve more conversions at a similar cost-per-acquisition compared to other Display ad formats. This is because responsive display ads automatically adjust their size, appearance, and format to fit various ad slot sizes, maximizing their visibility and relevance across different placements. Additionally, responsive display ads provide extended reach by serving in most ad slot sizes, catering to both native and non-native inventory. This broader reach increases the likelihood of reaching a diverse audience across different websites and platforms, thereby maximizing the exposure and impact of the advertising campaign. Overall, these features make responsive display ads a valuable option for marketers seeking efficient and extensive reach in their advertising efforts.