Anna Is A Commercial Photographer. She’s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She’s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
- (A) Bridal party photos
- (B) Candid wedding photos
- (C) Baby photoshoot
- (D) Newborn baby photography
- (E) Professional website photos
Explanation:
To help Anna eliminate keywords that wouldn’t be relevant to her ad, she should eliminate (A) Bridal party photos, © Baby photoshoot, (D) Newborn baby photography, and (E) Professional website photos. These keywords are not relevant to wedding photography and could attract unqualified traffic to her site. Instead, Anna should focus on using more specific keywords and phrases that match what people are searching for. For example, she could use (B) Candid wedding photos to target more qualified traffic and improve her click-through rates and conversion rates. By using more specific keywords and phrases that match what people are searching for, Anna can improve her quality score and attract more qualified traffic to her site.