An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.
What does this score indicate?
- 40% of the revenue she allocates to her campaign is being used in the wrong areas.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- The campaign score has 60% headroom to improve.
or
- The campaign could be improved by 60% if the listed recommendations are followed.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
Explanation:
If he notes that the campaign’s optimization score is 40%. It means that the campaign could be improved by 60% if the listed recommendations are followed.
An optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.
