All of the following are examples of a SMART goal EXCEPT:
- Increase year over year traffic by 30%.
- Significantly reduce the amount of time the team spends on creating content.
- Add five new content formats to the website by end of year.
- All of the above are SMART goals.
or
- Have 30% of your marketing leads attend an upcoming webinar.
- Have thought leaders contribute to an upcoming ebook.
- Increase sales qualified leads by 20% by the end of the year.
- Generate 10 customers within the first week of an upcoming product launch.
Explanation: The correct answer is Significantly reduce the amount of time the team spends on creating content. SMART goals are specific, measurable, achievable, relevant, and time-bound. While the other options provided meet most or all of these criteria, the goal of ‘significantly reduce the amount of time the team spends on creating content’ lacks specificity and measurability. It does not clearly define what constitutes a significant reduction in time nor does it provide a measurable target or timeframe for achieving this goal. Additionally, the term ‘significantly’ is subjective and open to interpretation, making it difficult to assess progress or success. In contrast, the other examples provided are specific in what they aim to achieve (increasing year-over-year traffic by 30% and adding five new content formats to the website) and include measurable targets and timeframes for accomplishment. Therefore, while the other options align with the principles of SMART goal setting, the goal of significantly reducing the amount of time spent on creating content does not meet the criteria of specificity and measurability, making it an exception among SMART goals.
