A robust social media plan includes which of the following?
- A list of content that mimics competitor content
- All of your online business goals
- A long-term schedule identifying when to post content
- A list of friends who can post on the accounts
Explanation:
A robust social media plan includes all of your online business goals and a long-term schedule identifying when to post content. It’s important to have a clear understanding of what you want to achieve with your social media presence and how you plan to achieve it. A list of content that mimics competitor content may not be necessary or even desirable, as it’s important to differentiate yourself from your competitors. A list of friends who can post on the accounts may not be necessary either, as it’s important to maintain control over your brand’s messaging and image.