A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

 

Specific terms about the benefits of running

 

Specific terms about the shoe brand and model your client is selling

 

Generic terms about running and running shoes

 

Generic terms about different types of women’s shoes

 

Explanation:

Select more specific keywords that directly relate your ad’s theme if you want to target customers who may be interested in a particular product.

 

 

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