A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:
trendwatchers, which are pre-set displays of line charts, tables, and tree maps
widgets/metrics, which are individual displays of a specific metric
templates, which are individual displays of a specific metric
campaigns, each of which are targeted at a social media objective or goal
overviews, which are pre-set collections of metrics data
